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PRSA Dallas Refutes Dishonest Tactics

Brown Bag Teleconference - Recorded April 24, 2014

Hosted by the Technology Section

Fake social media accounts not only violate ethical principles — they are a serious breach of professional and public trust. The PRSA Dallas Chapter took a strong position on this issue during a very public battle between a famed downtown Dallas artistic garden and a neighboring high-rise tower.

How can public relations professionals — and employers — best address similar ethical problems? Hear Rand LaVonn, APR, change management manager for Atmos Energy, as he discussed what can happen when clients ask for PR actions that cross the line. He will also addressed how protecting integrity and the public trust are fundamental to the profession’s role and reputation.


Rand LaVonn, APR, change management/communications manager, Atmos Energy

With 25+ years of professional and management experience, LaVonn provides cooperative leadership with a strong work ethic based on clear, results-driven actions to achieve a measureable target. Skilled in executing comprehensive programs toward organizational change, he has also handled crisis situations, customer service, natural gas/pipelines and fossil/nuclear/wind generation challenges. LaVonn received the PRSA 2010 National Silver Anvil Award of Excellence in business community affairs, and won the IABC Dallas Quill Award of Excellence in 2011 and 2009.