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T3PR 2009 Conference Presentations

The T3PR Conference was devoted to issues facing practitioners who specialize in public relations for organizations in business and consumer technology. The one-day conference offered attendees a chance to convene with the best technology communications professionals from around the country.

June 9, 2009 | New York, NY

Presentations from this conference are available to Technology Section members. Sign into MyPRSA to download these hand-outs and slides.

Strategies for Managing the Media Meltdown [Presentation]
The recession has accelerated systemic changes in the media landscape: audiences are fragmenting more, taking more control, and seeking inexpensive – or free – alternatives. The music industry is looking like the coalmine canary for print, and TV and filmed entertainment are looking over their shoulders. Meanwhile, the Internet is driving social media and online video, with mobile on the horizon. And Forrester executive surveys show that tech business decision makers are even heavier users of social media than the masses. This presentation will look at trends on both the demand and supply side of media, and sketch out strategies and tactics for messaging in the emerging new(est) media.
Presenter: David Card, vice president, principal analyst, Forrester Research.

Convergence of Technology, Social Media & News: How it’s Changing PR and Consumer Consumption [Presentation]
The age of social media is transforming how people consume news, opening up new ways to discover content and often rendering many traditional PR models less effective. Digg's head of marketing and communications will speak to the convergence of technology and media and discuss ways to leverage emerging mediums for a more complete communications strategy.
Presenter: Beth Murphy, senior director of marketing & communications, Digg

Barack Obama’s Social Media Lessons for Business [Presentation]
Presenter: Brent Leary, co-founder and partner, CRM Essentials LLC.

Integrated Media Measurement [Presentation]
Shonali Burke
, Shonali Burke Consulting.
Josh Hallett, new media strategist, Voce Communications

Social Media Communications: How to Increase Communication and Productivity Through Technology [Presentation]
This session will address how social media can be a powerful and effective tool for your internal communications. Learn how to encourage employees to tackle cultural challenges and optimize a company intranet, including how to set proper expectations and implement company intranet policies and procedures. Also discussed will be the importance of developing objectives for a social media platform and how those objectives align with overall company business goals.
Presenter: Deirdre Breakenridge, president, director of communications, PFS Marketwyse.

Social Media Usage Policies: A Best Practice Guide [Presentation]
Presenter: Rob Key, founder and CEO, Converseon.