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Archive: Public Affairs and Government (PAG) Section Hosted International Conference Presentations

Seminar hand-outs may only be available to Public Affairs and Government (PAG) Section members; sign into MyPRSA to download these materials.

PRSA 2009 International Conference: Public Affairs and Government (PAG) Section Hosted Sessions

Social Media: Learn From the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals During a Down-Sized Economy [Air Force Presentation and Army Reserve Presentation]
Think your target audience isn't right for Facebook, Twitter, LinkedIn or YouTube? Think again. Some of the most "conservative" industries in America have caught on to social media. Learn how to identify appropriate online strategies and tactics for industries that normally wouldn't consider using social media, and how the military and other federal government agencies are leveraging sophisticated technology to meet their strategic communication goals during an economic downturn.
Presenters: Al Krueger, president, Comet Branding, Larry Clavette, director of Air Force Public Affairs Agency and Colonel Rudy Burwell, director, Army Reserve Communications, Army Reserve.

The Joint Information Center (JIC) and Media Relations During Domestic Incidents [Presentation]
The National Incident Management System (NIMS) provides a nationwide template to enable all government, private-sector and NGO's to work together during domestic incidents. This enlightening presentation outlines the basic information and tools needed to apply the NIMS public information systems and protocols during incident management. Discover how to measure and evaluate the effectiveness of your crisis communication plan in this model. Also learn how to set up and lead a JIC, and perform as a public information officer.
Presenters: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President & CEO, Trahan & Associates, and Lauri-Ellen Smith, APR, special assistant to the sheriff, Jacksonville, Florida Sheriff’s Office.