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Health Academy Conference

2012 PRSA Health Academy Conference
Shaping the Future of Health Care Public Relations

A special thanks to all of our presenters. Speakers who have made their presentations available are listed below.

Breakout Sessions: Set I

“Legal and Ethical Issues as They Arise in Creating Your Social Media Policy”
Dr. Darshan Kulkarni, principal attorney, The Kulkarni Law Firm

"Let’s Talk Cost: Changing Critical Public Perceptions with Disruptive Messaging"
Kelly Calabria, vice president, account director, Capstrat, Inc.
David Kochman, communications director, Blue Cross and Blue Shield of North Carolina

"Capitalizing on Communities in Your Network: The Power of Panels"
Anne Rzeszut, MA, senior director, American College of Cardiology
Catherine Ort-Mabry, associate vice president, American College of Cardiology

Breakout Sessions: Set II

"Crisis and Opportunity: Lessons from the Tucson Tragedy" 
Pam Parrish, public relations coordinator, Community Partnership of Southern Arizona
Sheila McGinnis, community relations coordinator, Community Partnership of Southern Arizona

"Media Integration: Reach Your Audiences on a Nonprofit Budget"
Anthony LaFauce, director, digital strategy, Spectrum Science Communications
Barbara Collura, executive director, Resolve: The National Infertility Association

"Information Overhaul: 11,000 Unconnected Pages Become One Site"
Amy J. Goodwin, director, institutional internal communications, Johns Hopkins Medicine
Aaron Watkins, director of internet strategy, Johns Hopkins Medicine
Kristen VanDusen, web project manager and communications specialist, Sibley Memorial Hospital (additional handout Intranet Overhaul)

Breakout Sessions: Set III

"Engineer Your Hospital PR for Brand Success"
Tim M. Strickland, APR, FACHE, senior executive advisor, Jarrard Phillips Cate & Hancock, Inc.
Kim Fox, vice president, Jarrard Phillips Cate & Hancock, Inc.

Breakout Sessions: Set V

"Managing Workplace Violence:  How to Rescue Your Patients, Staff And Brand"
Amy J. Goodwin, director, institutional internal communications, Johns Hopkins Medicine
Ronna Borenstein-Levy, corporate director, marketing and public affairs, Suburban Hospital

"Effective Communications in a Multicultural Context "
Felicia R. Philips, supervisor, communications & public affairs, Health Partners
Randy Mintz-Presant, Vice President of Corporate Communications and Public Affairs, Health Partners

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