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2011 Health Academy Conference Presentations

Thank you to the 2011 Health Academy Conference speakers for sharing their expertise. Presentations will be posted as they are made available. Health Academy members must be logged into MyPRSA to access presentations. If you're not a Health Academy member but attended the conference, please contact Carolyn Marr for the link to the presentations.

Thursday, April 28

Breakout Sessions: Set I

"How to Turn Social Media Into Social Commerce: A Case Study in Health Care Communications"
Jim Lefevere, global group manager, commercial marketing at Roche Diagnostics
John Luginbill, president and CEO, THE HEAVYWEIGHTS

"Incorporating Transparency Into Your Hospital Communications"
Stephen L. Davidow, APR, president, Davidow Communications, Inc.

"Taking the Next Steps: The Road Ahead for Electronic Health Records"
Frederick (Rick) H. Blake, CPHIMS, APR, principal, Strategic Health Resources LLC
David Hunt, M.D., chief medical officer, Office of the National Coordinator, Office of Health IT Adoption

Breakout Sessions: Set II

"The Rules of the Road: What is 'On the Record'"
Ed Barks, president, Barks Communications
Steve Erickson, APR, chief communication officer, American College of Cardiology

"Developing Meaningful Dialogue: Targeting Key Patient Groups Through Social Media"
Casey Golden, CEO and founder, Small Act
Patricia Bifulco, senior vice president, Hill & Knowlton
Theckla Sterrett, vice president, account supervisor/director of new media, Saturday Brand Communications
Tim M. Strickland, FACHE, APR, senior vice president, public relations and marketing, Onslow Memorial Hospital

"Hospital of the Future: How SCH Spurred Lively Dialogue on Patient Care"
Angela Fornelli, public relations manager, Swedish Covenant Hospital
Patty Keiler, consultant, Ritz Communications
Joyce Lofstrom, M.S., APR, corporate communication director, Healthcare Information and Management Systems Society (HIMSS)

Quinnipiac Paper Competition Winner Presentation
"Keeping it Real: A Canadian How-to Guide on the Development of Relevant Community Engagement Programs"
Heather Pullen, MCM, APR, public relations manager, Hamilton Health Services, Ontario, Canada

Breakout Sessions: Set III

"Setting Social Media Strategy: Moving Forward While Awaiting FDA Policy"
Rick Goulart, director media relations, corporate communications, Pfizer Inc.
Dan Domingo, DVM, MAM, ACPV, associate director, U.S. Regulatory Affairs (VMRD), Pfizer Animal Health
Crystalyn Stuart, vice president, social marketing, IMRE

"Let's Go Social: Lessons Learned From the VA Social Forums"
John Hale,
chief communications officer, Veterans Health Administration, Department of Veterans Affairs
Paula Pedene, APR, public affairs officer, Phoenix Veterans Affairs Health Care System
Matt L. Rutherford, MBA, VHA web communications, U.S. Department of Veterans Affairs
Brandon Friedman, director of new media, U.S. Department of Veterans Affairs

"Why No One Cares About Your Press Release and What to Do About It: PR in the Post-Media Age"
Chris Bevolo, MBA, principal, Chris Bevolo Consulting
Paul Griffiths, founding partner and CEO, MedTouch

General Session: "Transparency in Tough Times: Learning the New Rules of Engagement for Crisis Management"
Kathleen L. Lewton, M.H.A., M.S.J., APR, Fellow PRSA, principal, Lewton, Seekins & Trester
Steven V. Seekins, M.P.A., APR, Fellow PRSA, principal, Lewton, Seekins & Trester
Kenneth G. Trester, APR, Fellow PRSA, principal, Lewton, Seekins & Trester

Friday, April 29

"How the Robert Wood Johnson Foundation Talks to Doctors and Consumers about Quality, Delivery and Payment Reform"
Chuck Alston, senior vice president, MS&L PR
Alexis D. Levy, communications associate, Robert Wood Johnson Foundation
Patrick McCabe, partner, GYMR Public Relations
Tresa Undem, vice president, Lake Research Partners

"Creating a Powerful Resource for Clinical Trial Communications"
Melissa May, M.A., APR, vice president, communications and marketing, American Health Assistance Foundation
Elizabeth T. Robinson, M.S., associate director, Family Health International (FHI)

"Engaging Online Influencers: Building and Measuring Audiences"
Moderator: Daniel Webster, senior vice president product strategy and media, Synaptic Digital
Shelby Moneer, CHES, HFS, M.S., health educator, Melanoma Research Foundation
Melissa Tizon, communications director, Swedish Health Services
Kathleen Wahlbin, senior vice president, Jones Public Affairs, Inc.