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2010 Health Academy Conference Presentations

Thank you to the 2010 Health Academy Conference speakers for sharing their expertise. Health Academy members must be logged into MyPRSA to access presentations. If you're not a Health Academy member but attended the conference, please contact Carolyn Marr for the link to the presentations.

Thursday, Breakout Set I (10:45 a.m.Noon)

Cutting Through the Clutter: Creating Messages That Drive Agendas  — Andrew Gilman, CEO and president, CommCore Consulting Group

Engaging Employees: Using an Overlooked Resource to Sharpen a Competitive Edge — Michael O'Brien, senior vice president, health care practice leader, IMRE; Jody Buffington Aud, APR, associate director, internal communications, MedImmune

Communicating Complexity, Simply: The U.S. Health Care System for Health CommunicatorsPauline C. Hamel, EdD, PT Faculty, Health Communication Program, Boston University  – Metropolitan College; Timothy Sullivan, MS, facilitator, Health Communication program, Boston University – Metropolitan College, and director of communications, Partners Continuing Care and The Spaulding Rehabilitation Network; Mario R. Nacinovich, Jr., BSc, graduate student, Health Communication program, Boston University – Metropolitan College

Thursday, Breakout Set II (1:302:45 p.m.)

The Reputational Risks in the Health Care Social Media Space — Lara Sasken, public relations manager, ReputationDefender

Quinnipiac Paper Competition Winner: The Public Meeting as a PR Tactic: Engaging with the Public About a Potential Pandemic — Presenting Speaker Maria E. Len-Rios, University of Missouri.

Giving Research the Razzle-Dazzle: How AHRQ Promotes Health Care Research and Helps the Public Make Informed Decisions — Allan J. Lazar, director, Office of Communications and Knowledge Transfer, Agency for Healthcare Resarch and Quality (AHRQ)

Thursday, Breakout Set III (34:15 p.m.)

One Problem/Two Solutions: Harnessing iPhones and PDAs to Reach Your Audience (Two Presentations) — Erica Sniad Morgenstern, director, public relations and communications; Laura Boyd, president, LaBreche; Patrick Kullmann, president, CG3 Consulting

Stakeholder Engagement in the Era of ResponsibilityTracey J. Noe, senior director, Global Citizenship and Policy, Corporate Public Affairs, Abbott

Post-Modern Online Outreach: Engaging Your Public and Earning Media Coverage for Your BrandDouglas Simon, president & CEO, DS Simon Productions Inc.

Friday, General Plenary (9–10:15 a.m.)

Doing More with Less: Practical Pointers and the Upside to the Shrinking PR BudgetKathleen Lewton, APR, Fellow PRSA, principal, Lewton, Seekins & Trester; Steven Seekins, APR, Fellow PRSA, principal, Lewton, Seekins & Trester; and Kenneth Trester, APR, Fellow PRSA, Lewton, Seekins & Trester

Friday, Breakout Set IV (10:3011:45 a.m.)

The Business Case for PR Astellas Pharmaceuticals and GolinHarris — Jeff Burnett, Global Healthcare Practice Director, GolinHarris; Maribeth Landwehr, director of corporate communications, Astellas US LLC (presentation unavailable)

Promoting Health News and Innovation: Successful TacticsDanielle Cass, national public relations and media communications manager, Kaiser Permanente; Marureen McInaney, communications lead, division of research, Kaiser Permanente

Handout: Writing accurate news releases for medical research

Handout: Summary document

The Best of Both Worlds: Integrating Offline and Online Strategies for Maximum Impact — Jennifer Westphal, senior vice president, Fleishman-Hillard

Check Out D S Simon Productions CEO Doug Simon's Conference Interviews With:

Keynote Dr. Peter Salgo:

Mayo Clinic Executives Linda Donlin and Warren Harmon:

Health Academy Executive Committee Member Leigh Fazzina:

Health Academy Executive Committee Member Ellen Beth Levitt: