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2009 Health Academy Conference Presentations

Thank you to the 2009 Health Academy Conference speakers for sharing their expertise. Health Academy members must be logged into MyPRSA to access presentations. If you're not a Health Academy member but attended the conference, please contact Carolyn Marr for the link to the presentations.

Thursday, May 14

8:45 - 10 a.m.
Opening Keynote Session

Are you Ready for the Groundswell?
Josh Bernoff, co-author
"Groundswell: Winning in a World Transformed by Social Technoligies"
10:15 - 11:30 a.m.
Breakout Set: “Basics and Beyond”

The Best website in Health Care?
Neal Linkon, senior vice president, Greystone.Net

Using Social Media to Effectively Reach Your Audience
Jon Carpenter, senior manager, Digital Strategy, Strat@comm LLC

Lean Forward and Click!
Kristy “Indi” Jones, director of marketing, Minor & James Medical
11:30 a.m. – 1 p.m.
Luncheon Plenary and Awards Presentation

Innovative Use of Social Media in Health Care: From Facebook to CarePages
Dmitriy Kruglyak, CEO, Trusted.MD
Paul Griffiths, CEO, MedTouch
Marjorie Martin, senior vice president and general manager, Everyday Health, CarePages
1:15 – 2:30 p.m.
Breakout Set: “Sharpening Your Social Media Skill Set”

Let’s Talk About Tech: How to Find and Promote Your Health Care Information Technology Story
Sarah Bond, senior program coordinator, public relations, Cerner Corporation

The Evolution of Media Skills Training: How Messaging, Preparing Spokespersons and Crisis Response Changes in the 24/7 Web 2.0 World
Andrew D. Gilman, president and CEO, CommCore Consulting Group

Influencing and Reaching the Wellness-Motivated Consumer
Christina Nicols, vice president/director of research, Ketchum
Leslie Scharder, senior vice president, Consumer Health and Wellness Practice, Ketchum
Jamie A. Freishtat, M.D., blogger,
Jodi Schulz, blogger,
2:45 – 4 p.m.
Breakout Set: "Influencing the Influentials”

Targeting and Reaching Web Influencers in the Health Care Community
Doug Simon, president & CEO, D S Simon Productions, Inc.
Allison S. Ewing, director, communications and public relations, American College of Physicians

“Traditional” PR Is So 80s: Lessons Learned From Consumer PR
Heather Gartman, managing director, Zeno Group
Cheryl Pellegrino, senior vice president, Zeno Group
Lisa Robinson, creative director, Zeno Group

Engaging Youth Through Interactive Marketing and Media
Brian Marquis, public liaison officer, National Institute on Drug Abuse (NIDA)
Eric Davis, M.S., project director, IQ Solutions
4:15 – 5:30 p.m.
Concurrent Sessions

Sphere of Influence of Key Opinion Leaders in Health Care Social Media
Kyung Han, managing partner, EmPower Research LLC
Rachelle Spero, senior vice president, digital media, Cohn & Wolfe

Humanizing Health Policy Through Blogs, V-logs and Social Media
Gillian Ray, director, public relations, National Association of Children’s Hospitals and Related Institutions
Lora Jarrell, assistant director, Web communications, National Association of Children’s Hospitals and Related Institutions
Jennifer Parris, communications specialist, Le Bonheur Children’s Medical Center

The Next New Model of Web-Based Journalism: An Insider’s Perspective
Laurie McGinley, co-editor, Kaiser Health News

Friday, May 15

8 - 8:45 a.m.
Early Session

Health Academy Paper Presentation
Kurt A. Wise, Ph.D., APR, chair, Public Relations Department, Quinnipiac University (Moderator)
Brigitta R. Brunner, Ph.D., associate professor, CLA Engaged Scholar, graduate program officer, Department of Communication and Journalism, Auburn University
9:15 a.m. – 10:30 a.m.

Plenary Session
Jennifer Martin, Director of Public Relations, CNN
10:45 a.m. – Noon
Breakout Set: “Building Communities with Social Media”

Social Media as a Component of an Overall Charitable Giving Strategy
Paul Amundsen, president, Paul Amundsen Associates
Wendy Harman, director, new media integration, American Red Cross

Building and Bringing Your Patient Community Online — Ways to Make It Happen in 2009
Wick Davis, director of online services, Lupus Foundation of America (LFA)
Simone Jordan, senior manager, online services, Epilepsy Foundation
Dan Solomon, CEO, Virilion

Case Histories from the Front Lines of Social Media
Queshia S. Bradley, education programs coordinator, Alliance for Consumer Education (ACE)
Colleen Creighton, executive director, Alliance for Consumer Education (ACE)
Sten McKinzie, president, Erickson Multimedia
Noon – 1:30 p.m.
Plenary Luncheon

Mara Liasson, Political Correspondent, National Public Radio (NPR)
1:45 – 3 p.m.
Plenary Session

The Impact of Social Media on Health Care
Paul Vogelzang, producer, MommyCast
3:15 – 4:30 p.m.
Breakout Set: "Putting It All Together: Real Life Meets Social Media"

The New Global Dynamics of Health Care Engagement Room
Emily Downward, senior vice president, Edelman Digital
Susan Isenberg, general manager, health, Edelman

Engaging Young Girls in Smoking Prevention: A Web-Based Strategy for Intervention
Kara Connors, consultant, public health education, Dartmouth Hitchcock Medical Center
Kelly Connors, president, KC Healthcare Communications, LLC

Accountability and Transparency in the Twitter/YouTube Era: Lessons From Barack, Bachman, and BOB
Kathleen L. Lewton, APR, Fellow PRSA, prinicipal, Lewton, Seekins & Trester
Steven V. Seekins, APR, Fellow PRSA, prinicipal, Lewton, Seekins & Trester
Kenneth G. Trester, APR, Fellow PRSA, prinicipal, Lewton, Seekins & Trester