Responsive Menu Clicked Image

Wikipedia’s Rules for PR

Corporate Communications and Financial Communications Brown Bag Discussion - Recorded December 6, 2012

On-Demand Playback

Wikipedia is one of the most popular websites in the world, and is likely one of the first places people look when seeking information about companies. However, with huge prominence in search engines and a very large base of users comes the potential for Wikipedia to adversely affect your corporate reputation if the information posted is inaccurate or misleading.

A recent study found that 60 percent of professional communicators who were familiar with the Wikipedia article about their company or client said it contained factual errors. To compound the problem, Wikipedia says public relations professionals should not directly edit the articles about their company or clients.

In this brown bag discussion you will hear why Wikipedia is increasingly an important contributor to corporate perceptions, the process for engaging Wikipedia ethically when inaccurate information is posted about your company, and the rules you need to play by to avoid leaving your company’s reputation at risk.

Steve Zenofsky, APR, Fellow PRSA, assistant vice president and manager of public relations, FM Global

With more than two decades of experience in corporate, nonprofit and health care, Zenofsky oversees public relations strategy, execution and reputation management for FM Global, one of the world’s largest business property insurers. He is immediate past chair of PRSA’s Corporate Communications Section and sits on PRSA’s Accreditation Marketing Committee. He also serves on the Conference Board’s Council on Corporate Communications Strategy II executive committee.

Marcia Watson DiStaso, Ph.D., assistant professor, Penn State University

DiStaso is a Senior Research Fellow of the Arthur W. Page Center, a research editor for the Institute for Public Relations Social Science of Social Media Research Center, chair of the PRSA Financial Communications Section, and co-chair of the PRSA National Research Committee. With over 40 publications, her research focuses on exploring and informing the practice of social media, financial communication and investor relations.

On-demand playback available to Financial Communications Section members; sign into MyPRSA to access.