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Social Media in the Financial Services Industry

Financial Communications Section Brown Bag Discussion - Recorded June 21, 2012

Speaker Presentation and On-Demand Playback

Social media in the financial services industry is still a relatively new phenomenon, and it can be difficult to sort through general social media standards to determine best practices specific to our highly regulated industry.

Participate in this discussion for a succinct analysis of the latest and “greatest” compliance issues relevant to financial services social media efforts

Find out about firsthand experiences implementing and maintaining a social media presence. With a focus on Facebook, Twitter, and LinikedIn, you will learn about getting started, developing policies (including approval process), measurement and tracking, maintaining momentum, staying on top of changes and more.


  • Denyette DePierro joined the American Bankers Association (ABA) in March 2008 as senior counsel in the Office of Regulatory Policy.
  • Carol Kaplan is senior director of public relations at the American Bankers Association (ABA) where she manages a portfolio of banking issues and serves as a media spokesperson on behalf of the U.S. banking industry.
  • Michelle Meacham has been in marketing and PR for more than 20 years, including 15 years of bank marketing. In 2009, she and a colleague initiated and implemented the social media presence for Baylake Bank, a $1 billion financial institution based in Door County, Wisconsin, with 27 locations across eight counties.

Speaker presentation and on-demand playback available to Financial Communications Section members; sign into MyPRSA to access.