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Banking and Social Media


What Do PR Professionals Need to Know About Compliance, Bank Policies and Risk Management?

Brown Bag Teleconference - Recorded September 20, 2013

Speaker Presentation and On-Demand Playback

In January 2013, the Federal Financial Institutions Examination Council (FFIEC) released proposed regulatory guidance governing social media use by banks, credit unions and non-bank financial service providers (e.g., check cashing services, mortgage companies, etc.)? Although social media in the financial services industry is still a relatively new phenomenon, and it can be difficult to identify emerging best practices, the banking agencies expect bank PR professionals to be sophisticated in their knowledge, management and oversight of social media risk.

Listen to this discussion for a succinct analysis of the 2013 regulatory proposal directing banks how to implement and manage their social media marketing. With a focus on Facebook, Twitter and LinkedIn, you will learn about what the banking agencies have to say about getting started, developing policies (including board level approval process), monitoring, archiving, working with third party providers of social media channels, and protecting customer privacy.

Moderator: Marcia Watson DiStaso, Ph.D.
Marcia W. DiStaso, Ph.D., joined the communications faculty at Penn State in the fall 2007. DiStaso began teaching in 2002 and has more than 10 years of practical experience, including positions in corporate nonprofit and agency public relations. Marcia is the current PRSA Financial Communications Section chair. She is also a Senior Research Fellow, Arthur W. Page Center and the Associate Editor, IPR Social Media Research Center.

Presenter: Denyette DePierro, senior counsel in the office of regulatory policy, American Bankers Association (ABA)
Prior to joining ABA, Denyette was legislative counsel at the Independent Community Bankers of America (ICBA) in Washington, D.C. and the California Independent Bankers in Newport Beach, California. At ABA, Denyette focuses on Dodd-Frank implementation, FDIC bank receivership and issues relating to emerging trends in banking, including peer-to-peer lending, microfinance, green banking and social media.

Speaker presentation and on-demand playback available to Financial Communications Section members; sign into MyPRSA to access.