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Employee Storytelling Through Social Media

Enjoy an encore presentation from one of our most popular Connect ’15 session speakers, then engage with other PRSA Employee Communications Section members about your own employee storytelling wins and woes.

In this session, you'll hear insights on how companies can empower employees to leverage social channels to share their personal story throughout their employment life cycle within an organization, and discover why it's so important to get that firsthand account of what it’s like to work within the company.

You'll also:

  • Determine the difference in landscape between traditional digital/social media and employee engagement social media.
  • Gain awareness of social media channels that companies should embrace.
  • Understand the employee lifecycle and how a company’s relationship with employees evolves over time.

Presenter 
Christopher Hannegan
, executive vice president, U.S. chair and global co-lead, employee engagement, Edelman

Hannegan is the founder and a senior leader of Edelman’s Employee Engagement practice. He has more than 20 years of experience in strategy, internal communications, leadership communications, change management and corporate reputation management. Hannegan has a global perspective and international experience with a proven track record of leading teams, building consensus and maneuvering within complex organizations. Previously, he was a principal at Booz & Company, and was also a leader in the firm’s Organization Change & Leadership practice. Earlier, he served as a senior consultant and team leader for Gagen MacDonald LLC.

Click here to download the session handout.