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Debora J. Weinstein

Deborah J. Weinstein
Co-founder, Partner and President, Strategic Objectives

Deborah Weinstein is co-founder, partner and president of Toronto-based Strategic Objectives, Canada’s most award-winning PR agency. The firm delivers smart ideas and better solutions to many of Canada and the world’s leading brands, and was named IABC/Toronto PR Agency of the Year in 2012, 2011 and 2009. Named to the PR News Top 10 CSR Agency A-List, Strategic Objectives is the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. The agency employs more than 40 top public relations professionals, in addition to associates across Canada and PR partner firms around the world.

Master communicator, marketer and entrepreneur, Weinstein, who received the Queen Elizabeth II Golden and Diamond Jubilee Medals for Outstanding Contribution to Canada and its Communication Industry, started her career as a broadcast journalist at CBC, Global and CTV Networks.

Today she leads her team and her clients in conceiving and implementing breakthrough integrated, results-driven marketing communications strategies that build social influence and drive brand awareness, acceptance and sales. Weinstein, who is obsessed with the power of traditional and social media to engage and enlist consumer buy-in, is a lively storyteller and frequent speaker on the brave new world of social marketing for brands.

Weinstein is hyper-active on Twitter. Please click here for a video on Deborah’s Excellent Entrepreneurial Adventure.