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Dana Hughens

Dana Phelps Hughens, CEO
Clairemont Communications

As chief executive officer of Clairemont Communications, Dana Hughens is living her dream, backed by more than 20 years of experience in public relations and marketing. She leads the Clairemont team in doing work they love for clients they love by building communications strategies that include traditional media relations, marketing communications, and social media promotions for national and international brands.

Dana’s focus on creating magical client experiences began the year she interned in guest relations at Walt Disney World and was the co-founder of a student-run public relations agency on her college campus. Prior to launching Clairemont Communications many years later, she served as a senior vice president and global practice group co-chair of Fleishman-Hillard. In addition to her agency work, Dana has held corporate communications positions, including the role of key lieutenant to Nortel's chief marketing officer. In that role, she was responsible for global planning and integration of all marketing functions including corporate communications, branding and advertising, employee communications, tradeshows and events.

Throughout the course of her career, Dana has led her teams to win several industry awards including a Public Relations Society of America (PRSA) Silver Anvil, a PRSA Silver Anvil Award of Excellence, an Inspire Silver Best in Show by the North Carolina PRSA chapter and several other Inspire and Raleigh Public Relations Society Sir Walter Raleigh awards.

Dana is a member of the executive committee of PRSA’s Counselors Academy, as well as the organization’s incoming chair-elect. She is as an assembly delegate for PRSA’s North Carolina chapter. Dana also serves on the industry advisory board for North Carolina State University’s College of Textiles.

The Triangle Business Journal has recognized Dana as a Women in Business award winner in the entrepreneur category, and she was a contributor to It’s Your Business, written by the host of MSNBC’s Your Business, JJ Ramberg.

An Illinois native and graduate of Eastern Illinois University who has lived and worked in New York, Alabama, Georgia, Florida and Tennessee, Dana now considers Raleigh, North Carolina home.