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Archive: Association Nonprofit Section Hosted International Conference Presentations

Seminar hand-outs may only be available to Association / Nonprofit Section members; sign into MyPRSA to download these materials

PRSA 2013 International Conference: Association/Nonprofit Section Hosted Session

Developing and Measuring Social Media for Nonprofits
Katie Paine, SNCR Fellow, CEO, Paine Publishing; Richard D. Waters, Ph.D., assistant professor, School of Management, University of San Francisco; and Denise Bortree, associate professor, communications, Pennsylvania State University, will speak on current trends developing in social media communication and how to measure its impact on nonprofit organizations. They’ll delve into the use of major social media outlets and offer strategies for maximizing the effectiveness of communication and relationships through social media.

  • Insight into the current trends in nonprofit social media communication strategies, including how nonprofits are using Facebook, Twitter, YouTube and more.
  • Best practices for measuring your social media impact on key nonprofit publics.
  • How to use social media to build relationships and reach audiences in an effective manner.

Session Materials

Presenter: Denise Bortree, associate professor, Penn State University
Bortree is a Page Legacy Scholar and Senior Research Fellow for the Arthur W. Page Center. Before entering academia, she worked for more than 10 years in the private sector in positions including public relations manager and marketing manager.

Panelists: Katie Delahaye Paine, Fellow PRSA, SNCR; Member, IPR Measurement Commission, CEO, Paine Publishing and Richard D. Waters, Ph.D., assistant professor, University of San Francisco.

Paine, Fellow PRSA, SNCR and member of IPR Measurement Commission, is the author of three books: “Measuring the Networked Nonprofit,” “Measure What Matters,” and “Measuring Public Relationships.” .

In addition to his role at the University of San Francisco, Dr. Waters is the associate editor of Case Studies in Strategic Communication, and he has published more than 60 research articles.

PRSA 2012 International Conference: Association/Nonprofit Section Hosted Session

Beyond the Logo: Nonprofit Events as a PR Platform
Events are one of the easiest ways to partner with nonprofits, providing the opportunity to market directly to a target audience and build brand loyalty among that audience. They also allow you to engage your employees with the community around them and build your reputation as a socially responsible business. While nonprofit partnerships can be one of the most lucrative investments your business can make, too often, the potential of that partnership isn’t maximized.

  • Learn how to get the most out of your sponsorship and achieve more tangible benefits than increased logo recognition.
  • Learn how to engage employees in their community through nonprofit partnerships.
  • Learn how to build brand loyalty through nonprofit partnerships.
  • Gain tips and tools to see the biggest increase in ROI possible.

Session materials:

Presenter: Samantha Swaim, event strategist/fundraising consultant, Samantha Swaim Fundraising, LLC
With 16 years of experience, Swaim designs events that uniquely engage an organization’s support base and ties closely to its mission, bringing about a high level of production that captures both the fun and the funds. She also teaches monthly fundraising classes on how to turn a good event into a great fundraising event.