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Social Media Measurement for Nonprofits

Association/Nonprofit Section Brown Bag Discussion - Recorded May 14, 2014

Are you struggling to develop a reasonable plan to measure your social media impact? Want to know more about best practices and available tools?

Listen to this brown bag discussion with social media expert Katie Delahaye Paine, CEO, Paine Publishing, and co-author of the 2013 Terry McAdam Book Award-winning, “Measuring the Networked Nonprofit: Using Data to Change the World.” Paine presented valuable insights from the book, focused on social media measurement for nonprofits.
 
This session covered:

  • Measuring networks and transparency.
  • Insight into the current trends in nonprofit social media communication strategies, including how nonprofits are using Facebook, Twitter, YouTube and more.
  • Best practices for measuring your social media impact on key nonprofit publics.


Presenter

Katie Delahaye Paine, SNCR; Member, IPR Measurement Commission, CEO, Paine Publishing

Paine, SNCR and member of IPR Measurement Commission, is the author of three books: “Measuring the Networked Nonprofit,” “Measure What Matters,” and “Measuring Public Relationships.” She writes the popular KDPaine’s Measurement Blog, and is the publisher of The Measurement Standard, the industry’s oldest publication dedicated entirely to measuring results.


Presentation