On-Demand Public Relations Training

Write for Reach and Results
On-Demand Online Course
Category: Writing
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact. Michael Smart; On-Demand
On-Demand Online Course
Category: Leadership & Management
The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to build performance every day, through effective, consistent workplace communication. This online course will enable you to take advantage of emerging management best practices that focus on day-to-day behavior and tangible high-performance results. On-Demand
On-Demand Online Course
Category: Leadership & Management
Acknowledging Ideas promotes creativity and innovation by creating a climate where people’s input is valued and encouraged. This skill application will allow you to learn how and why your team is — and is not — offering ways to improve day-to-day tasks and develop innovative approaches to change the scope of your department or organization. Participants will also find it beneficial to merge other CMP skills with this technique for stronger use and application. On-Demand
On-Demand Online Course
Category: Leadership & Management
Active Listening enables you to gain information, engage employees and build trust. Participants will discover how to listen in new ways, how to gain information they aren’t hearing the first time and how to support and develop their teams. Utilizing this skill as a thinking process instead of a hearing process enables you to strengthen your relationships at all levels in your organization. On-Demand
On-Demand Online Course
Category: Leadership & Management
Describing Behavior enables you to communicate clearly and objectively. This course will discuss the necessary reasons why describing behavior is beneficial for both you as the manager and your direct reports. You’ll also discover when to describe behavior and through the online learning application you will learn how to polish your language with this imperative technique. On-Demand
On-Demand Online Course
Category: Leadership & Management
Giving Corrective Feedback teaches managers how to provide effective feedback for correcting behavior that is not aligned with the organizational mission or direction. This skill will also provide behavior-based feedback for employees who are exhibiting inappropriate communication or actions. Correcting performance deficiencies is often difficult to deliver, but the 7-step process embedded in this module will allow you a roadmap for delivering tough messages and provides a clear outcome for future expectations in performance change. On-Demand
On-Demand Online Course
Category: Leadership & Management
Giving Positive Feedback helps create the best possible performance by recognizing and reinforcing effective behaviors and results. In a fast-paced world where the words “good job” encompass most of our positive feedback to employees, you will learn how to specifically provide feedback that is informative and useful for your team. This skill builds tremendous trust when others are communicating with you and combined with the skills of Using I-Statements and Describing Behavior allow your professionalism to develop in greater ways. On-Demand
On-Demand Online Course
Category: Leadership & Management
Using I-Statements enables you to express your viewpoint in a way that promotes personal accountability for speaking, listening and collaboration. I-Statements build personal accountability for your management voice and enhance your level of professionalism in providing feedback both positive and corrective. On-Demand
A Playbook for Earning Positive Coverage
On-Demand Online Course
Category: Techniques & Tactics
Most PR pros send pitches that are destined to fail from the start. If your pitch shows up like everyone else’s, it will be treated like everyone else’s — it will be ignored. In this comprehensive e-learning course, you’ll discover how to craft a pitch that gets noticed. Gain the tools and insights you need to transform yourself into a master of the cold email pitch. Discover pitching skills that are beyond the reach of your average PR pro. Accurately and effectively measure what you do, so that your client or employer knows what they’re getting from your efforts. Michael Smart; On-Demand
On-Demand Online Course
Category: Communication Strategy
This comprehensive e-learning course offers in-depth approaches to leveraging key components of marketing, media and advertising to accelerate PR campaign results. Divided into five learning modules, this course will position you to lead integrated marketing communications campaigns from start to finish. Bonnie Harris; On-Demand
On-Demand Online Course
Category: Communication Strategy
This comprehensive e-learning course teaches communicators how to use integration as a powerful tool in any communications practice. This five-hour course provides a review of integrated marketing concepts, followed by ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion. Bonnie Harris; On-Demand
On-Demand Online Course
Category: Crisis & Reputation
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. Designed as an on-demand, certificate of completion program, the Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas, and working through various crises. On-Demand
This module will explore the foundations of an effective crisis response including decision criteria and levers of trust. Participants will learn the core principles of effective crisis response. We’ll address the drivers of trust in the context of fulfilling expectations. What would reasonable people appropriately expect a responsible organization to do in this situation? Learn how to quickly prevent reputational harm with the core expectation that the organization cares. On-Demand
On-Demand Online Course
Category: Crisis & Reputation
The module will address communications approaches to should be considered when an organization has made a mistake and seeks to express that publicly, but in doing so must also consider the potential risks involved including potential litigation. On-Demand
On-Demand Online Course
Category: Crisis & Reputation
In this module, participants will learn about telling a narrative to both internal and external audiences. We’ll dive into techniques for building and sustaining a corporate narrative while mastering ways to build trust through the power of storytelling. On-Demand
On-Demand Online Course
Category: Crisis & Reputation
This module will cover how to persuade CEOs and other senior executives to make productive decisions and engage stakeholders in a crisis. We’ll address getting CEOs and other executives to communicate effectively in a crisis. On-Demand
This module provides an in depth look at creating the operational readiness for a crisis. Specifically, how to identify executive’s roles in a crisis and developing clear processes. We’ll cover how to establish internal crisis communications response structures and teams while developing processes and protocols for effective rapid response. On-Demand
Preparing for a crisis requires asking certain questions in the right order. This module describes the rigor necessary to assure that a crisis plan will predictably result in a well-handled crisis. Carpenters know that they must measure twice and cut once — communication and public relations professionals need to follow the same discipline to ensure their communication plan is right and communicated effectively the first time. On-Demand
Get More Placements, Page Views and Shares by Showing Up the Smart Way
On-Demand Online Course
Category: Writing
Part one of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
Part two of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
Master Proofreading Principles and Grammar for Boosting Your Credibility and Results
On-Demand Online Course
Category: Writing
Part three of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
How to Set Your PR Writing Apart From Everyone Else and Maximize Your Impact
On-Demand Online Course
Category: Writing
Part four of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
On-Demand Online Course
Categories: Accreditation Preparation & Maintenance, Communication Strategy
Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.

Note: The Certificate is only available to students at participating schools.
On-Demand
On-Demand Online Course
Category: Crisis & Reputation
Corporate Reputation Management (RM) is a concept at the core of the Communication’s profession — one that has matured into a management discipline over the past 20 years that extends beyond traditional domain of the function. As it has matured and expanded into the realm of business strategy and corporate governance, Communicators are seen as the go-to experts inside their organizations. On-Demand
On-Demand Online Course
Category: Crisis & Reputation
Aside from Communications, only the CEO role is structured to care more about Corporate Reputation. Participants will gain perspectives about the increasing pressures facing today’s businesses and its leadership. This module will provide practical tips for framing issues about the company, winning CEO support and partnering with senior leadership to strengthen your organization’s Reputation. On-Demand
On-Demand Online Course
Category: Crisis & Reputation
Fitting Reputation into an org. structure can be difficult. In this module, participants will hear from an executive who has managed the evolution while also tying together the concepts of Corporate Reputation, Corporate Brand and Corporate Responsibility. On-Demand
On-Demand Online Course
Category: Crisis & Reputation
Google “Reputation Management” and you’ll quickly learn that SEO companies have hijacked the term for “ORM”, rather than the strategic management discipline. At the same time, new digital and social tools present the greatest threat (and opportunity) for your organization’s Reputation. In this module, participants will explore how to connect the dots from an exec who has led the way. On-Demand
One of the best ways to help your organization understand Reputation is through quantification. This module will explore how to be pragmatic, targeted and actionable when you bring measurement to your organization. On-Demand
On-Demand Online Course
Category: Crisis & Reputation
Too often, Corporate Reputation and Corporate Responsibility are disconnected. In this module, participants will hear from an executive who has seen the evolution and can demonstrate the links among Corporate Reputation, Corporate Social Responsibility and Stakeholder engagement. Additionally, this module will further explain to participants a path forward of how to set the vision for their organization. On-Demand
On-Demand Online Course
Category: Crisis & Reputation
Since 1989, the leadership team at Heyman Associates has built a reputation as trusted advisors to CEOs by focusing on one thing and doing it well. From the start, they have immersed themselves in one profession: communications and public affairs. This module will discuss the importance of focusing on building an evolved skill set as you plan the next steps of your career as a Reputation Champion. On-Demand
On-Demand Online Course
Category: Crisis & Reputation
Managing across divisions and geographies can be challenging. This module offers tips and techniques for winning support of your programs across all management levels. Participants will learn how to align business objectives, build stakeholder relationships, address operational issues and enhance their organizations’ reputation. On-Demand
The Storytelling Edition
Case in Point Replay
Categories: Branding, Communication Strategy, Techniques & Tactics

For the second year in a row, Cleveland Clinic earned the No. 2 spot in U.S. News & World Report’s 2017-2018 Best Hospitals. This is just one of the proof points demonstrating the strength of its reputation. But in today’s fragmented media world, what’s the best way to break through and continue to tell the stories that drive and build that well-earned prestige? Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic will discuss how she and her team are evolving their media strategies into the digital world by creating the Corporate Communications Dept. of the future. “The overall concept is to evolve more as storytellers by self-publishing news that is unique to Cleveland Clinic," she says.

Eileen Sheil;
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Webinar participants will learn tactics that support designing Omni-channel messages that help garner neutral to positive responses from the public during organizational crisis communication management. Monique Farmer, APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends
Included with PRSA Membership.
This webinar will explore the top five trends in social cause advocacy that actually make it more difficult to effectively communicate on the issues. We will use the latest in strategic framing research to prove it. Shaun E. Adamec; On-Demand
The Storytelling Edition
Case in Point Replay
Categories: Branding, Communication Strategy, Techniques & Tactics

For the second year in a row, Cleveland Clinic earned the No. 2 spot in U.S. News & World Report’s 2017-2018 Best Hospitals. This is just one of the proof points demonstrating the strength of its reputation. But in today’s fragmented media world, what’s the best way to break through and continue to tell the stories that drive and build that well-earned prestige? Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic will discuss how she and her team are evolving their media strategies into the digital world by creating the Corporate Communications Dept. of the future. “The overall concept is to evolve more as storytellers by self-publishing news that is unique to Cleveland Clinic," she says.

Eileen Sheil;
From the USC Center for Public Relations Global Communications Report
On-Demand Sponsored Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
This webinar will discuss the convergence of PR and marketing, identify six specific trends for PR professionals to contemplate as they plan their response to this convergence, and then take a glimpse into the future to assess where we might be headed as an industry. Fred Cook takes key findings from the 2017 USC Annenberg Center for Public Relations Global Communications survey to share important takeaways with the webinar participants. Frederick H. Cook, Fellow PRSA; On-Demand
Travel & Tourism Section
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation
Included with PRSA Membership.
Executives from the Las Vegas Convention and Visitors Authority’s communications team will share insights from the frontline on how they sprang into action to address this unthinkable crime. Jacqueline Ann Peterson; On-Demand
Health Academy
On-Demand Section Webinar
Categories: Communication Strategy, Crisis & Reputation
Included with PRSA Membership.
On Feb. 22, 2018, a man purposely crashed his car into Middlesex Hospital's Emergency Department and lit himself on fire which spread into the building. No patients or staff were injured but this a long-duration emergency for the hospital that attracted intense media attention. In this webinar participants will learn how the hospital dealt with the publicity during and in the days following the event. Amanda Falcone; Chris Boyle; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
Included with PRSA Membership.
How do you get your CSR work to cut through social and traditional media overload? Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. Carol Clark; Jackie Janus; On-Demand
New Professionals Section
Learn What Employers are Really Looking for When Building their Communication Teams
On-Demand Section Webinar
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Join PRSA’s New Professionals Section as they host three industry professionals with extensive knowledge on how to build successful PR and communications teams and what hiring managers have in mind when crafting and filling positions. In addition to helpful advice on applying for and landing the job of your dreams, our speakers will provide valuable insight on what New Pros can do now to set themselves up for career success. Regina Luttrell, Ph.D.; Jenn Saldarelli; Laura Gross; Robyn Rudish-Laning; On-Demand
Corporate Communications Section
Incorporating Digital Strategies for PR Success
On-Demand Section Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
Featuring a diverse mix of communications veterans from agency, in-house corporate and consumer areas, this webinar will provide tips on how to improve within strategic communications planning as well as discuss how the industry is evolving to deal with this emerging reality. Amar Braithwaite; Tulani Elisa ; David Rosen; Tyler Brown; Errol Cockfield; On-Demand
Communications Leaders to Discuss Diversity Challenges Facing Industry
On-Demand Webinar
Categories: Emerging Trends, Leadership & Management
Included with PRSA Membership.
While it is widely known that people of color are underrepresented in the communications industry, the actual numbers are staggering: according to US Census Bureau figures, 18.5% of PR pros represent a diverse population. To help combat this challenge, a panel of communications industry leaders will participate in the Foundation’s “Diverse Voices: From Advocacy to Action” webinar on May 8th from 9:30 to 10:30 am ET. Judith Harrison; Torod Neptune; Vickee Jordan Adams; Alberto Canal; Cheryll Forsatz; Steve Barrett; On-Demand
On-Demand Sponsored Webinar
Categories: Branding, Techniques & Tactics
Included with PRSA Membership.
Designed for those who work in higher education, this fun and energetic webinar will share examples of how universities are creating unique and engaging events centered around record breaking experiences. Examples include the Most sandwiches made in an hour by Temple University (and donating them to nearby homeless shelters) and the Most backpacks stuffed with school supplies in one hour by Brown University. The result creates memories that last a lifetime and drives earned media, generates community goodwill, and engages student and alumni. Keith Green, APR; On-Demand
Hosted by the PRSA Foundation and Center for Talent Innovation (CTI)
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
In workplaces where no one feels comfortable talking about race relations, the ability to understand coworkers’ realities suffer and trust among us erodes. Learn about achieving courageous conversation in this webinar. Ripa Rashid; On-Demand
On-Demand Webinar
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
This webinar is ideal for closing the year and starting fresh on quality initiatives. It is easy to continue performing in the same way year after year. We will discuss how learning the three primary tools for upgrading the quality of your conversations, your projects and your engagement will prepare you for 2019. Suzanne Updegraff; On-Demand
Educators Academy
Identifying Gaps Between PR Curriculum and Practitioner Expectations of Entry-Level Professionals
On-Demand Section Webinar
Categories: Ethics, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar details the undergraduate curriculum recommendations arising from longitudinal research between public relations educators and practitioners. Kathleen L. Lewton, APR, Fellow PRSA; Denise P. Ferguson, Ph.D., APR; Marlene Neill, Ph.D., APR; Melissa Dodd, Ph.D., APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; On-Demand
On-Demand Webinar
Categories: Crisis & Reputation, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
With the proliferation and quick rise in popularity of “rogue” and “alt” sites, public relations professionals must take heed. A new era of crisis communication is upon us. Regina Luttrell, Ph.D.; Susan Emerick; Jamie Ward, Ph.D.; On-Demand
The Corporate Social Responsibility Edition
Case in Point Replay
Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics

Corporate social responsibility (CSR) isn’t just a nice thing to do — it’s a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal.

Jon Sullivan; Laura Kane;
The Corporate Social Responsibility Edition
Case in Point Replay
Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics

Corporate social responsibility (CSR) isn’t just a nice thing to do — it’s a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal.

Jon Sullivan; Laura Kane;
The New Rules of Crisis Management in the Digital Age
On-Demand Sponsored Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
The webinair will bring to life Chapter 3 of the recently issued e-book, "The New Rules of Crisis Management", published by RockDove, with distribution and promotional support from the PRSA. The webinar explores how you leverage employees as advocates, ambassadors and authentic voices during a crisis in the digital age. The webinar will step through some best practices, the case for employee engagement early and often, and how to build your own coalition of ambassadors. Necole J. Merritt; On-Demand
Public Affairs and Government Section
On-Demand Section Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn how the City of Mesa implemented new strategies and planning tools to grow its following, enhance its messaging and strengthen its image on social media. You’ll leave this session with actionable tactics and guides. Amy McConnell ; Julia Thompson; On-Demand
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Working with PRSSA students can be a rewarding way to give back to the profession while paving the way for future public relations practitioners. Whether you’re a Professional Adviser or a Faculty Adviser, start your year with tips and best practices to help you strengthen your local PRSSA Chapter and mentor students. Kelly J. Davis, APR; Alisa Agozzino, Ph.D., APR; On-Demand
On-Demand Sponsored Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
It is estimated that 90% of the data ever created in the world was generated in the last two years. With increasingly advanced tools to generate and showcase data, it's easy for the message to get lost in the overly complex. In this presentation, you'll learn how to tell a compelling data story by decluttering data visualizations and incorporating an effective storytelling narrative to incite a call to action. Dr. Neelesh Varde; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Join contributor Stephen Dupont, APR, vice president of public relations and branded content for the creative and brand shop Pocket Hercules, and a frequent contributor to Public Relations Tactics, to learn how to start developing the mindset of a futurist, and to explore major trends that are likely to change our workplaces, our relationships with others, and our culture. Stephen Dupont, APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting. Heather Fagan; On-Demand
How GE Power is Transforming its Communications and Culture to Adapt to the Digital Era
Case in Point Replay
Categories: Communication Strategy, Emerging Trends, Leadership & Management, Social Media, Techniques & Tactics

Coming soon to an industry near you: Digital Transformation. Competition, innovation, and marketplace disruption are forcing companies to up their digital game, and employees have to be on board for businesses to survive, and thrive. GE, aiming to become the world’s first Digital Industrial Company, and a top ten software provider by 2020, created an employee communications strategy that would encompass education, engagement, and enthusiasm: Digifit. Positioned as a “gym for the mind,” DigiFit combines videos, gamification elements, and live events to help strengthen the idea of digital training as entertaining and gratifying, and to encourage all employees to progress through the entire program. Feedback and outcomes have been overwhelmingly positive, with active engagement levels at 22%, more than double the typical engagement level for employee-facing campaigns.

David W. McCulloch; Adam Tucker;
On-Demand Webinar
Categories: Media Relations, Social Media
Included with PRSA Membership.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements. Jason Maderer; Steven Norris; On-Demand
Tips on Creating an Image That Will Build Your Career
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will address how our behaviors create an image. Image is often the subtle difference in your career success. We will discuss how to develop your image, how to refine it and how to change behaviors that have created an image you would like to change or enhance. Suzanne Updegraff; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Customers and employees demand authenticity, but your senior leaders don't have time to write for multiple audiences and platforms. Learn to use the techniques of modern ghostwriting to create compelling content that captures your subject's "voice." Blythe Campbell, APR; On-Demand
What’s Working and What’s Not in Rapidly Shifting Media Landscape
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Join media pitching expert Michael Smart to learn what new techniques his clients will be using in 2018 to land more than their share of media coverage this year. Michael Smart; On-Demand
Issues, Crisis Planning and Response in the Digital Age
On-Demand Sponsored Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Based on the content of a new, PRSA-supported e-book, this webinar presents a professional development opportunity for professionals who manage crisis communication. Led by experienced industry leaders, this webinar closely examines the dynamics of managing a social media-driven crisis driven — what has changed, and what has not changed. Ron Culp; James Donnelly; On-Demand
Financial Communications Section
Best Practices for Determining If, When and How to Respond to Issues in Today's Politicized Environment
On-Demand Section Webinar
Categories: Crisis & Reputation, Emerging Trends
Included with PRSA Membership.
This webinar will offer key learnings from interviews with top communications professionals and offer best practices managing hot-button issues to today’s sensitive communications environment. Steven Cody; JP Laqueur; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities? Matthew John Kucharski, APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Today, media and customers are bombarded. How do PR and communications cut through the noise? With science — knowing how your customers are hard-wired to respond. In this webinar, attendees will learn how science is used to strategize messages to create high-value outcomes. Elizabeth Edwards; On-Demand
On-Demand Webinar
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
During this 60-minute webinar, Slater will share insights and learning from launching a boutique agency, building a reputable brand and culture, and managing a (mostly) millennial staff to drive success. Alexander Slater; On-Demand
Association/Nonprofit Section
On-Demand Section Webinar
Categories: Communication Strategy, Emerging Trends, Social Media
Included with PRSA Membership.
The digital landscape seems to change every day and keeping up with the strategies that are working right now seems downright impossible. In this webinar, you will learn how to keep on top of what actually matters in social media. You will learn a strategy to future proof your organization and hear how other organizations have used social media to build a community that has helped them to hedge against inevitable changes. Learn why most organizations don’t get the traction they had hoped for in social media and how you can circumvent their mistakes. Kami Huyse, APR; On-Demand
The Soft Skills Employers Want and How to Market Them
On-Demand Sponsored Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
You'd think being a "people person" or a "lifelong learner" would be desirable skills for early-career job candidates, and they are. But are you just asking your prospective boss to take your word for it that the nice things you're saying about yourself are true? Soft skills are a big part of what you bring to the table! Let's talk about how whether you're doing the best possible PR for yourself! Eric Minor; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document Michael Smart; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management, Measurement & ROI
Included with PRSA Membership.
If a picture is worth 1,000 words, do you know why? Join us for this webinar to learn the importance of data visualization and find out how you can improve the delivery of data and analysis in your presentations to impact how you are perceived. Cyndi W. Greenglass; On-Demand
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will focus on the subject of talent. We will discuss innovative ways to address those areas where you do not believe that your talent is matching the needs of the organization. We will create a plan for focusing on talent initiatives that can enhance your career and add value to your organization. Suzanne Updegraff; On-Demand
On-Demand Webinar
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
From collaboration and messaging technologies to social media and mobile apps, new technologies are transforming how communications professionals do their work. This webinar will highlight best practices that leading companies are utilizing to shape the technological landscape of the communications industry today and tomorrow. Jeff Corbin; Stacie Rabinowitz; Candace Tucker ; On-Demand
(to Generate More Public Relations and Marketing Buzz)
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Turn On Your Idea Machine (to Generate More Public Relations and Marketing Buzz) will help you consistently generate not only more competitive marketing and communications ideas - but more relevant ideas. Stephen Dupont, APR; On-Demand
The Reputation Edition
Case in Point Replay
Categories: Crisis & Reputation, Social Media

PayPal is flipping the funnel and using its owned media to engage others in a conversation about their core values and brand. When PayPal spun off from eBay in 2015, it rebranded itself and redefined its corporate values. Realizing the value of driving the narrative, PayPal became its own media company, creating innovative programs and campaigns to engage global audiences. How is PayPal able to generate millions of viewers to its owned programming? Join us for this special Case in Point focused on Reputation.

Amanda Coffee;
The Reputation Edition
Case in Point Replay
Categories: Crisis & Reputation, Social Media

PayPal is flipping the funnel and using its owned media to engage others in a conversation about their core values and brand. When PayPal spun off from eBay in 2015, it rebranded itself and redefined its corporate values. Realizing the value of driving the narrative, PayPal became its own media company, creating innovative programs and campaigns to engage global audiences. How is PayPal able to generate millions of viewers to its owned programming? Join us for this special Case in Point focused on Reputation.

Amanda Coffee;
The new rules of crisis management - and the modern crises which define them
On-Demand Sponsored Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Digital and social media has transformed reputation threat, particularly the speed at which issues blow up - and how organizations fight back in a crisis. Several of the top crisis counselors in the US recently examined modern crisis defenses in a newly published eBook, 'The New Rules of Crisis Management'. This webinar will identify the 10 golden rules from those crisis experts - and examine topical crises such as Starbucks, Southwest, Equifax, Wells Fargo and Patagonia to help understand the new rules in action. Chris Britton; Mike Hatcliffe; On-Demand

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