May 2014 Public Relations Training Events

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April 30– May 3, 2014 | Workshop | New York, N.Y.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Michele Hujber, APR; Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; In-Person
How to Draw Meaningful and Actionable Insights
On-Demand Webinar
Category: Measurement & ROI
Included with PRSA Membership.
Discover proven ways to use research and social data to draw meaningful and actionable insights from this ever-growing conversation and increase your business’ digital impact. Chi-Chi Millaway; On-Demand
Tactics for Effective News Media and Social Media Relations During a Crisis
May 2, 2014 | Workshop | New York, N.Y.
Categories: Crisis & Reputation, Media Relations
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis. Joan Gladstone, APR, Fellow PRSA; In-Person
The Keys to Agency Management
May 4–6, 2014 | Conference | Key West, Fla.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees. In-Person
How to Leverage a Blog to Elevate Your Brand
May 5, 2014 | Workshop | New York, N.Y.
Category: Social Media
Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach. Allison Steinberg; In-Person
Two Months, Three Crises
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Hear how a community college’s team effectively managed and communicated about three major crises: a student abduction, an accreditation warning and embezzlement within a two-month time period. Linnie S. Carter, Ph.D., APR; John L. Sygielski, Ed.D.; On-Demand
New Realities, New Rules: Sharpening Your Competitive Edge in Health Care PR
May 7–9, 2014 | Conference | Washington, D.C.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future. In-Person
Travel & Tourism Section
Creating a Sense of Place Online With Google Maps
On-Demand Section Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Savvy travelers are simultaneously seeking fresh ways to discover and experience a destination's sense of place prior to departure. Join Evan Rapoport, product manager for Google Maps, as he discusses the latest advancements with Google Maps, and opportunities every public relations and marketing executive working with clients in the travel and tourism should know On-Demand
Traditional PR and marketing won’t work anymore. Organizations must create content that their audience can connect with – are you up to the challenge? Join 11 experts at Ragan Communications’ and PRSA’s Content Summit for PR, Social Media and Marketing professionals and walk away with practices that will revolutionize how you create content. In-Person
How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
On-Demand Webinar
Categories: Executive Level, Social Media
Included with PRSA Membership.
The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. Learn about the foundation of an integrated marketing and PR strategy. Lee Odden; On-Demand
Can’t attend the event? You can still register for our live video webcast of the event's most popular sessions.

Traditional PR and marketing won’t work anymore. Organizations must create content that their audience can connect with – are you up to the challenge? Join 11 experts at Ragan Communications’ and PRSA’s Content Summit for PR, Social Media and Marketing professionals and walk away with practices that will revolutionize how you create content.
Association/Nonprofit Section
Explore the Nonprofit Social Media Landscape
May 14, 2014 | Interactive Discussion
Categories: Emerging Trends, Measurement & ROI, Social Media
During this Brown Bag discussion, learn about best practices and available tools to help measure your social media impact. Katie D. Paine;
May 15–16, 2014 | Conference | New York, N.Y.
Category: Measurement & ROI
At the Strategic Corporate Communications and Research Conference, some of the world’s top communicators from leading corporations, agencies and universities will share their experiences in creating, deploying and refining best practices in public relations research. Join veteran corporate communications presenters from Oracle, CEMEX, PEPCO, Nissan and many more for this premiere event in the world’s most exciting city. In-Person
Global Affairs Committee
May 15, 2014 | Interactive Discussion
Category: Techniques & Tactics
Is the practice of public relations truly adaptable to the world’s many social, economic and political systems? Learn about new “on the ground” research from the four corners of the world with and useful surprising information. Sergei Samoilenko; John L. Paluszek, APR, Fellow PRSA; Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA; Jean Valin, APR, Fellow CPRS;
Embracing Constant Change in the New Economy: Empower Employee Communicators to be Leaders of Change
May 20–21, 2014 | Conference | Chicago, Ill.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team. In-Person
Financial Communications Section
May 21, 2014 | Interactive Discussion
Categories: Branding, Social Media
Managing your digital footprint in a way that builds the story you want to tell and that demonstrates your Public Relations expertise. Jackie Kolek; Sam Ford;
A Path to Redemption for Public Speakers
On-Demand Webinar
Categories: Executive Level, Techniques & Tactics
Included with PRSA Membership.
Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins. Rob Biesenbach; On-Demand
New Professionals Section
A New Professionals Section Brown Bag Discussion
May 22, 2014 | Interactive Discussion
Categories: Communication Strategy, Techniques & Tactics
With the proliferation of new marketing channels almost daily, increasingly tighter budgets and a world of "multi-minding" consumers, having a sound, holistic marketing platform is critical. What exactly is integrated marketing and how does it come to life, from the presentation of the business opportunity to the execution of the plan? Megan Severs;
With a host of keynote speakers and professional development workshops, this year’s CPRS National Summit — Ascend 2014, gives you the chance to enhance your skills at an inspiring and interactive event. Held at the iconic Banff Springs Hotel in beautiful Alberta, you’ll engage and reach new heights with PR professionals from across Canada. In-Person

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