Using Big Data to Tell Big Stories

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Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

Are you listening to your competitors and to audience perceptions? If not, you’re missing out on valuable brand-shaping conversations and potential business. 

For years, we’ve been studying the evolution of how consumers find and engage with news, and a key finding is that multimedia and original data are an important trend in content for a multitude of target audiences. As a direct response to this finding, businesses should be using data already at their fingertips to help engage in conversations they wouldn’t have uncovered otherwise.

Stacey Miller, director of communications at Cision, will show you how to tell the big story by presenting big data and analytics in new and visually appealing formats. This enables the audience get a deeper understanding of the event or topic of conversation, helping them to make better-informed decisions that benefit your brand objectives.

In this webinar, you’ll discover how to:

  • Uncover influential conversations by listening in real time,
  • Use visualized analytics to enable your audience to peer into the big picture, and
  • Increase top-tier media coverage, mentions and competitive share of voice by using big data.


Stacey Miller, Cision

Photo of Stacey Miller

Stacey Miller is director of communications at Cision. During her 10 years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. An internationally sought keynote speaker, Miller’s writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. She is frequently quoted in online publications as well as published books, including several college textbooks. Consistently mentioned in “top people to follow” and “up-and-coming pros” lists, Oracle named Miller a finalist for its Community Manager of the Year Award in 2012.


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