World Class Communication

How Great CEOs Win With Key Audiences

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Category: Leadership & Management

When you consider that nearly 90 percent of a CEO’s job is communication, those who communicate best tend to be the most successful. But which constituencies must a chief executive reach? What is the public relations professional’s key role in helping the CEO and other C-suite executives succeed in these efforts?

  • Discover what makes the great CEO communicators great, and how their tips and techniques can work for you and your leader.
  • Learn how to prepare your boss for the most important communication challenges, including media interviews, presentations and public hearings.
  • Learn how to get company leaders to agree to media training, go on television, make important public speeches and polish their speaking skills.


Virgil Scudder, president, Virgil Scudder & Associates, LLC

Photo of Virgil Scudder

Scudder has been a leading counselor to CEOs of major corporations in the U.S. and abroad for more than 30 years, coaching and training executives in 26 countries on five continents. Scudder is the author of “World Class Communication: How Great CEOs Win With the Public, Shareholders, Employees, and the Media,” and writes the “In the C-Suite” column that appears in The Public Relations Strategist.


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