Now They See It

Get the Message Across With Graphic Storytelling

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Writing

Words and pictures communicate better than either one alone. Years of research show that graphic storytelling gets people to pay attention to messages, and understand, remember and act on them. In this session, you will learn:

  • Why it makes sense to add words and pictures to your campaigns. (Use this research to sell your approvers on the approach.)
  • About award-winning communication campaigns that relied on comic strips, cartoons and other graphic storytelling approaches.
  • How to get more graphic stories into your communications.
  • To consider no-cost, low-cost and worth-the-investment tools for creating graphic stories.


Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.