Featured Training

Media Relations Seminars

Join media trainer Michael Smart for two upcoming media relations seminars, full of intensely practical tips that will instantly boost your media and blog coverage. Those trained by Smart have scored coverage in The New York Times, The Wall Street Journal and USA TODAY as well as on NBC's "TODAY" and CNN.

Register for both seminars, and save $150 with promo code SMART150.

Pitching Boot Camp
June 13, 9 a.m.–5 p.m. | New York, N.Y.
Key takeaways include:

  • Eight “story boosters” that turn ordinary news into stories journalists and bloggers crave.
  • The anatomy of perfect phone and email pitches.
  • What to say or write to grab attention every time.
  • The secret test journalists subconsciously apply to every pitch that has nothing to do with newsworthiness.
  • Click here for more information about this seminar.

Building Media Relationships
June 14, 9 a.m.–5 p.m. | New York, N.Y.
You’ll learn how to:

  • Position your spokespeople as sources — know what the media is looking for from them.
  • Create content — contribute articles, land a recurring column, provide videos.
  • Handle media inquiries (not crisis related) — find out how to help even when your hands are tied by policy.
  • Become a valued resource — go above and beyond the usual expectations.
  • Click here for more information about this seminar.

Check out Michael's PRSA ComPRehension blog post, "How Charles Ramsey, the NFL Draft and a Presidential Election Can Help You Land Your Next Big Media Hit."


Michael Smart

Michael Smart (photo)Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 4,500 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.

Participants earn 2.0 APR Maintenance Credits for each one-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.