Your Public Relations and Communications Community

Darlene Morikawa

Morikawa is responsible for supervising promotional and public relations activities across North America. This includes annual strategic planning with the execution of leisure travel initiatives, and Meetings, Conventions, and Incentives (MCI) programs that stimulate travel to the Hawaiian Islands. Representing one of the leading tropical travel destinations in the world, the team’s ongoing objectives are to identify opportunities to reach the Hawaii target traveler to promote the Hawaiian Islands across the ever-evolving media landscape, with a keen focus on delivery metrics. Under Morikawa’s guidance, HVCB’s PR program has been successful in integrating its brand messaging into television programming on national and cable television. She is an active member of the Society of American Travel Writers (SATW), and is currently a board member of the Public Relations Society of America (PRSA) Hawaii Chapter.

Past Events


Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.