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Frederick H. Cook, Fellow PRSA

Photo of Frederick H. Cook, Fellow PRSA In addition to being CEO at Golin (which he helped build into one of the top 10 largest PR firms in the world; it is now part of the IPG portfolio), Cook is the director of the USC Center for Public Relations (CPR) and a Professor of Professional Practice in the Annenberg School. As the director of CPR, he connects businesses, agencies, academics and students to advance the study and practice of public relations through research, education and innovation. Cook is the 2013 recipient of a PRSA Gold Anvil Award, and the author of “Improvise — Unconventional Career Advice from an Unlikely CEO.”

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