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Online Public Relations Training


April 27 Thu.

Master the Feature-Style Story Structure
April 27, 2017 | Webinar, On-Demand Available May 4 through May 11

Category: Techniques & Tactics

Our old friend the inverted pyramid hasn’t fared well in recent research. In this session, you’ll learn a structure that can increase readership, understanding and satisfaction with your message.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


May 2 Tue.

May 2, 2017 | Webinar, On-Demand Available May 9

Categories: Communication Strategy, Emerging Trends, Social Media

This webinar will explore three steps to lessen communication barriers that arise within today’s multi-generational workforce.
Featured Presenter:
Shawn Nason; Live Online


May 11 Thu.

May 11, 2017 | Webinar, On-Demand Available May 18

Categories: Communication Strategy, Techniques & Tactics

Learn how Slack is changing internal communications and making it easier to complete client and campaign work.
Featured Presenter:
Natan Edelsburg; Live Online


May 16 Tue.

Employee Communications Section
How to Build a Robust IC Measurement Plan Without Breaking the Bank
May 16, 2017 | Webinar, On-Demand Available May 23

Categories: Measurement & ROI, Social Media, Techniques & Tactics

This session outline the do’s and don’ts for meaningful measures and detail how to go “beyond the click-thrus” to hone in on the measurements that matter.
Photo of Angela Sinickas, ABC, IABC Fellow
Featured Presenter:
Angela Sinickas, ABC, IABC Fellow; Live Online


May 25 Thu.

Get our fill-in-the-blanks templates for tipsheets, survey stories and more
May 25, 2017 | Webinar, On-Demand Available June 1 through June 16

Category: Techniques & Tactics

In this session, you’ll master the more-effective story structure — and walk away with templates and recipes for crafting content marketing pieces that almost write themselves.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


June 6 Tue.

June 6, 2017 | Webinar, On-Demand Available June 13

Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics

In this webinar, Googler, Adam Singer will explain how PR people can become more strategic, understand complex metrics and use data to your advantage.
Photo of Adam Singer
Featured Presenter:
Adam Singer; Live Online


June 8 Thu.

A PRSA | Institute for Public Relations Measurement Commission Partnership Webinar
June 8, 2017 | Webinar, On-Demand Available June 15

Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics

This webinar will explore the perspectives of corporate, agency and research consultancy as panelists share their experiences enabling more fully integrated business public relations, marketing and business decision-making.
Photo of Mark Weiner
Featured Presenter:
Mark Weiner; Jackie Matthews; Allan Dib; Live Online


June 22 Thu.

Learn How to Tap Customer Insights and Stories to Generate More Ideas
June 22, 2017 | Webinar, On-Demand Available June 29

Categories: Communication Strategy, Techniques & Tactics

Learn how to leverage the power of customer conversations to re-energize content.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; Live Online


June 27 Tue.

Reach readers, improve communication — even boost the bottom line — by making your messages more readable
June 27, 2017 | Webinar, On-Demand Available July 4 through July 18

Categories: Techniques & Tactics, Writing

In this session, you’ll dive into the results of this massive worldwide literacy study to get a reality check on the level at which your readers really read. (Prepare to be depressed!)
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Aug. 1 Tue.

Creating strategic PR programs using research, planning, implementation, and evaluation.
Aug. 1, 2017 | Webinar, On-Demand Available Aug. 8

Categories: Accreditation Preparation & Maintenance, Measurement & ROI, Techniques & Tactics

The magic -- of the research, planning, implementation, and evaluation (RPIE) strategy -- will you will be a better PR manager, your PR program will have a solid foundation, and you will be able to objectively measure your results.
Featured Presenter:
Gretchen Roufs, APR; Live Online


Nov. 16 Thu.

Nov. 16, 2017 | Webinar, On-Demand Available Nov. 23

Category: Techniques & Tactics

A how-to webinar offering insight and tips on how to ignite your career, or for those who have worked in the communications profession for a number of years, how to re-ignite your career.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; Live Online

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