In-Person Public Relations Training

Presented by PRSA and Wylie Communications
July 27–28, 2017 | Workshop | Portland, Ore.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person
Presented by PRSA and Ragan Communications
Aug. 16–17, 2017 | Conference | Chicago, Ill.
Category: Writing
Ragan’s PR Writing Conference will empower communicators of all stripes to tell their organization’s stories through brand journalism, effective pitches, and tight, compelling PR copy. Whether you’re a corporate communicator, an in-house marketing pro or an agency PR specialist, your articles, news releases and social media posts must prompt people to read and act. Learn the strategies, tactics, tools and secrets to help you compose content that sizzles. In-Person
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | Workshop | San Francisco, Calif.
Categories: Techniques & Tactics, Writing
In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money. Ann Wylie; In-Person
Sept. 14–15, 2017 | Conference | San Francisco, Calif.
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this September! In-Person
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
Sept. 14–15, 2017 | Workshop | New York, N.Y.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
Sept. 14, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
Today’s corporate communications and brand management aren’t simply about beaming out messages: they’re about building trust with end users, telling a compelling story and creating social streams of dialogue that work two ways – not to mention doing so with multiple audiences of influencers, often in real-time. In this eye-opening panel discussion and interactive workshop, we’ll take a closer look at what it takes to connect with and engage tomorrow’s audiences – and how you can position your brand and message for success. Scott Steinberg; Doug Simon; Mark SooHoo; Bob Libbey; In-Person
More Ideas, Higher Quality Ideas, More Relevant Ideas
Sept. 21, 2017 | Workshop | New York, N.Y.
Categories: Branding, Communication Strategy, Techniques & Tactics
The success of marketers and communicators rests on their ability to generate, build upon and curate ideas. This workshop is designed to help communicators and marketers learn how not only to consistently generate competitive marketing and communications ideas, but develop the regular practice of generating relevant ideas that meet specific strategic goals. Stephen Dupont, APR; In-Person
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Workshop | New York, N.Y.
Categories: Techniques & Tactics, Writing
This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer. Ann Wylie; In-Person
Presented by PRSA and Ragan Communications
Sept. 28–29, 2017 | Conference | Atlanta, Ga.
Category: Branding
Want to tell deeper stories and create content that makes a difference to your organization’s bottom line? Attend this conference to discover the power of storytelling, learn best practices for developing and distributing branded content and find out how to transform your organization into a culture of content creators. In-Person
Oct. 6–10, 2017 | Conference | Boston, Mass.
In-Person
Educators Academy
Oct. 7, 2017 | Workshop | Boston, Mass.
Category: Emerging Trends
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session. In-Person
Association/Nonprofit Section
Oct. 7, 2017 | Conference | Boston, Mass.
In today’s shifting funding environment, professionals in associations and nonprofits are going to have accomplish more with even fewer resources, coping with tight budgets in the best of times. The solution is to identify and acquire the tools and techniques to become more efficient and effective. This event focuses on providing leading edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations. In-Person
Oct. 8–10, 2017 | Conference | Boston, Mass.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Presented by PRSA and Ragan Communications
Oct. 23–25, 2017 | Conference | Anaheim, Calif.
Category: Social Media
Want to master hot social media channels and transform followers into loyal fans? Would you like to create shareable content that re-engages employees, boosts the bottom line and advances your career, even as responsibilities continue to blur? At this conference, you’ll discover the new digital strategies you need to break out of your silo and succeed in today’s evolving marketing communications mashup. You’ll leave with the skills and confidence necessary to turn yourself—and your organization—into a social media powerhouse. In-Person
Oct. 26, 2017 | Workshop | New York, N.Y.
Categories: Techniques & Tactics, Writing
Confusion is often the unintended consequence of ineffective communication, and common when the topic of communication is complex, or when multiple audiences are involved. In this session, communicators will learn how to deepen their commitment to clarity in writing. Participants will develop and expand tools and methods to communicate more clearly and effectively in writing with lay stakeholders, who may not possess the same acronyms or assumptions. Kristin Johnson; In-Person
Oct. 30, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
In this exciting workshop focused on crisis management, attendees will have the chance to play judge and jury for a fictional brand crisis and decide whether the brand successfully mastered its disaster or ultimately failed at crisis response. Learn the “do’s and don’ts” of crisis management while putting a national brand on trial in the middle of crisis. Darius Maxwell Fisher; Lacy Rushin; Courtney Fitzpatrick; In-Person
Leverage Experts and Peers to Create Your Organization's Plan
Nov. 2, 2017 | Workshop | New York, N.Y.
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management
Bring your draft Reputation Management Plans (pre-work guidelines will be provided) and spend a full day getting direct input from two experts in the field (and architects of the PRSA Reputation Management Certificate Program) and your peers. Go home with a plan that is tailored to your organization’s unique challenges and that will ensure your success as a Reputation Champion. Anthony Johndrow; Loren-Christopher Schneid; In-Person
Nov. 8–9, 2017 | Conference | Chicago, Ill.
Category: Communication Strategy
The Strategic Collaboration Conference provides attendees with valuable opportunities to learn from experts in the field who understand the specific challenges and needs that corporate communicators face. In-Person
Nov. 9, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
Learn the story of GUINNESS WORLD RECORDS™ and how it has transformed from – but still includes – a best-selling book to a global IP brand. Participants will be delighted by a special guest – an official GUINNESS WORLD RECORDS™ adjudicator or title holder. Keith Green, APR; In-Person
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Workshop | Kansas City, Mo.
Category: Writing
In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages. Ann Wylie; In-Person
Dec. 7, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
Corporate social responsibility isn’t just a nice thing to do – it a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal. Learn about Aflac’s CSR journey and find out how Aflac evaluates and measures its return on CSR. In-Person
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Workshop | Miami, Fla.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person

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