September 2014 Public Relations Training Events

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Independent Practitioners Alliance
How Content Marketing Is Changing PR Storytelling
On-Demand Section Webinar
Category: Branding
Included with PRSA Membership.
Companies are opting to hire in-house social media experts for brand development and evangelism. This puts PR pros in a unique position to lead the way in message and story development. In this session, you’ll receive insights and tips to help you expand and transform your storytelling into content marketing. Gina Milani; On-Demand
Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
Sept. 11–12, 2014 | Workshop | New York, N.Y.
Categories: Communication Strategy, Executive Level
Today’s communicator must be able to identify potential areas of integration, coordinate cross-channel strategies and adjust tactics frequently throughout the course of the project. In order to do this, you need a strong understanding of behavior, a mastery of integration techniques and the ability to incorporate them into your daily communications practice. Bonnie Harris; In-Person
Measurement Rules! Make It Work for You
On-Demand Webinar
Category: Measurement & ROI
Included with PRSA Membership.
Nearly everyone agrees on the value of PR measurement, but putting it into action can be a challenge. This session will focus on identifying steps you can take to integrate measurement into your work. Pauline Draper-Watts; Marianne Eisenmann; Mark Weiner; On-Demand
Working Smarter in the Ever-Changing Communications Landscape
Sept. 12, 2014 | Workshop | Chicago, Ill.
Categories: Communication Strategy, Social Media
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape. Shonali Burke, ABC; In-Person
Educators Academy
Sept. 15, 2014 | Interactive Discussion
Category: Emerging Trends
Join this discussion about updating curriculum standards for undergraduate degrees, and help shape the future of public relations education. Jean Valin, APR, Fellow CPRS; Karla K. Gower, Ph.D.;
Association/Nonprofit Section
Sept. 17, 2014 | Interactive Discussion
Categories: Crisis & Reputation, Leadership & Management
Leaders of nonprofits and associations know their organizations inside out, but do they understand how to convey their organization’s stories through traditional media? Join this session to discuss how to prepare your organization’s leadership for media interviews. J. Suzanne Horsley, Ph.D.;
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 18–19, 2014 | Workshop | Boston, Mass.
Categories: Crisis & Reputation, Executive Level
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills. James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; In-Person
Global Affairs Committee
Public Relations Writ Large
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
“Public diplomacy” can certainly be considered as one of the applications of the core principles of our profession to improving international harmony. Public diplomacy experts discuss how the profession can manifest its higher-calling principles by contributing to the building of a fully functional, harmonious global society. Katerina Tsetsura, Ph.D.; Kathy R. Fitzpatrick, APR; Dennis Kinsey; Steve Ellis; On-Demand
Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
On-Demand Webinar
Categories: Media Relations, Techniques & Tactics, Writing
Included with PRSA Membership.
Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers. Ann Wylie; On-Demand
Ethical Challenges in Today’s Mega-Wired Business World
On-Demand Webinar
Category: Ethics
Included with PRSA Membership.
Ethical communication has played a part in human interactions since prehistoric times, when conquests were recorded on the walls of caves. Today, we have social media to expedite the process. Join us for a lively discussion of ethical challenges facing communicators in today’s mega-wired business world. Kirk Hazlett, APR, Fellow PRSA; Marlene Neill, Ph.D., APR; Philip Tate, APR, Fellow PRSA; Maria Sonin; On-Demand
Discover How Crisis Teams Work in the Real World
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Go behind the scenes to discover how crisis teams work in the real world, and walk away with specific ideas to help your team overcome stress and uncertainty, and quickly make sound, wise and ethical decisions. Joan Gladstone, APR, Fellow PRSA; On-Demand

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