Your Public Relations and Communications Community

September 2014 Public Relations Training Events

« August 2014    October 2014 »

On-Demand Webinar

Independent Practitioners Alliance
How Content Marketing Is Changing PR Storytelling
On-Demand Section Webinar

Category: Branding

Companies are opting to hire in-house social media experts for brand development and evangelism. This puts PR pros in a unique position to lead the way in message and story development. In this session, you’ll receive insights and tips to help you expand and transform your storytelling into content marketing.
Photo of Gina Milani
Featured Presenter:
Gina Milani
Gina Milani; On-Demand

Sept. 11-12 Thu.–Fri.

Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
Sept. 11–12, 2014 | Course | New York, N.Y.

Categories: Communication Strategy, Executive Level

Today’s communicator must be able to identify potential areas of integration, coordinate cross-channel strategies and adjust tactics frequently throughout the course of the project. In order to do this, you need a strong understanding of behavior, a mastery of integration techniques and the ability to incorporate them into your daily communications practice.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; In-Person

On-Demand Webinar

Measurement Rules! Make It Work for You
On-Demand Webinar

Category: Measurement & ROI

Nearly everyone agrees on the value of PR measurement, but putting it into action can be a challenge. This session will focus on identifying steps you can take to integrate measurement into your work.
Pauline Draper-Watts; Marianne Eisenmann; Mark Weiner; On-Demand

Sept. 12 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Sept. 12, 2014 | Course | Chicago, Ill.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person

Sept. 15 Mon.

Educators Academy
Sept. 15, 2014 | Interactive Discussion

Category: Emerging Trends

Join this discussion about updating curriculum standards for undergraduate degrees, and help shape the future of public relations education.
Jean Valin, APR, Fellow CPRS; Karla K. Gower, Ph.D.;

Sept. 17 Wed.

Association/Nonprofit Section
Sept. 17, 2014 | Interactive Discussion

Categories: Crisis & Reputation, Leadership & Management

Leaders of nonprofits and associations know their organizations inside out, but do they understand how to convey their organization’s stories through traditional media? Join this session to discuss how to prepare your organization’s leadership for media interviews.
Photo of J. Suzanne Horsley, Ph.D.
Featured Presenter:
J. Suzanne Horsley, Ph.D.;

Sept. 18-19 Thu.–Fri.

How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 18–19, 2014 | Course | Boston, Mass.

Categories: Crisis & Reputation, Executive Level

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; In-Person

On-Demand Webinar

Global Affairs Committee
Public Relations Writ Large
On-Demand Webinar

Category: Communication Strategy

“Public diplomacy” can certainly be considered as one of the applications of the core principles of our profession to improving international harmony. Public diplomacy experts discuss how the profession can manifest its higher-calling principles by contributing to the building of a fully functional, harmonious global society.
Katerina Tsetsura, Ph.D.; Kathy R. Fitzpatrick, APR; Dennis Kinsey; Steve Ellis; On-Demand

On-Demand Webinar

Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
On-Demand Webinar

Categories: Media Relations, Techniques & Tactics, Writing

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; On-Demand

On-Demand Webinar

Ethical Challenges in Today’s Mega-Wired Business World
On-Demand Webinar

Category: Ethics

Ethical communication has played a part in human interactions since prehistoric times, when conquests were recorded on the walls of caves. Today, we have social media to expedite the process. Join us for a lively discussion of ethical challenges facing communicators in today’s mega-wired business world.
Kirk Hazlett, APR, Fellow PRSA; Marlene Neill, Ph.D., APR; Philip Tate, APR, Fellow PRSA; Maria Sonin; On-Demand

On-Demand Webinar

Discover How Crisis Teams Work in the Real World
On-Demand Webinar

Category: Crisis & Reputation

Go behind the scenes to discover how crisis teams work in the real world, and walk away with specific ideas to help your team overcome stress and uncertainty, and quickly make sound, wise and ethical decisions.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; On-Demand

No public relations training matches your search criteria Sept. 2014. Try searching all training.


Flip through a booklet on UGA’s Online Continuing Education Course:
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.