September 2013 Public Relations Training Events

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Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
On-Demand Webinar
Categories: Media Relations, Techniques & Tactics, Writing
Included with PRSA Membership.
Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers. Ann Wylie; On-Demand
Financial Communications Section
Global Affairs Committee
Sustainability Enters the Picture — Big Time!
On-Demand Section Webinar
Category: Emerging Trends
Included with PRSA Membership.
Hear from a panel of experts representing the International Integrated Reporting Council (IIRC), the PRSA Global Affairs Committee and the PRSA Financial Communications Section on how integrated reporting impacts the ability of key stakeholders to project a company’s long-term prospects. Kathyrn Caulfield; Paul Druckman; John L. Paluszek, APR, Fellow PRSA; Katerina Tsetsura, Ph.D.; On-Demand
Rethinking the Journey to Public Relations Leadership (Part 2 of 3)
On-Demand Webinar
Categories: Executive Level, Leadership & Management
Included with PRSA Membership.
Hear about the unique mindsets that trusted professionals hold and how they can be the missing link in jumpstarting one’s own journey toward obtaining a leadership position. Michael Kelly, SNCR Fellow; Bill Wiersma; On-Demand
Tactics for Effective News Media and Social Media Relations During a Crisis
Sept. 16, 2013 | Workshop | New York, N.Y.
Categories: Crisis & Reputation, Media Relations
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis. Joan Gladstone, APR, Fellow PRSA; In-Person
Gaining and Maintaining Consent
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
Because community decision-making is always values-driven, you have to build trust and confidence by addressing concerns and core values while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values. James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; On-Demand
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 19–20, 2013 | Workshop | Chicago, Ill.
Categories: Crisis & Reputation, Executive Level
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills. James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; In-Person
Essential Steps to Consider
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
Learn the steps you should consider when creating a PR plan, with a focus on pinpointing the desired behaviors of each target audience. Robin Schell, APR, Fellow PRSA; On-Demand
Public Affairs and Government Section
A Public Affairs and Government Section Brown Bag Discussion
Sept. 19, 2013 | Interactive Discussion
Category: Accreditation Preparation & Maintenance
Step up your career! Set yourself apart and show employers your value by earning the Accreditation in Public Relations + Military Communication (APR+M), a mark of distinction that can highlight your skills and expand your current knowledge base. Barbara Burfeind, APR+M, Fellow PRSA;
Financial Communications Section
A Financial Communications Section Brown Bag Discussion
Sept. 20, 2013 | Interactive Discussion
Category: Social Media
Participate in this discussion for a succinct analysis of the 2013 regulatory proposal directing banks how to implement and manage their social media marketing. Marcia DiStaso, Ph.D., APR; Denyette DePierro;
Board of Ethics and Professional Standards (BEPS)
Social Media Ethics
On-Demand Webinar
Categories: Ethics, Social Media
Included with PRSA Membership.
Join members of PRSA’s Board of Ethics and Professional Standards for an examination and discussion of some of the potentially unethical social media behaviors that have been making headlines. Dr. Deborah Silverman, APR, Fellow PRSA; James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; Nance Larsen, APR, Fellow PRSA; Marlene Neill, Ph.D., APR; Nancy Syzdek, APR; Ann Willets; On-Demand
Learn How New Technology and Social Media Can Be Combined With Crisis Response Skills
Sept. 24, 2013 | Workshop | Arlington, Va.
Categories: Crisis & Reputation, Social Media
Whether you're coping with a natural disaster or a human-caused crisis, the preparations you make before the crisis, the responses you make during the crisis and the follow-up communications after the crisis make all the difference in the world. Learn the critical steps you must take on a clear, sunny day in order to be prepared for your worst day. Gerard Braud; In-Person
Putting the “Grand” in “Grand Opening”
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
PR pros can easily learn to create newsworthy, visually interesting events that capture reporters’ imaginations. Discover what reporters have said about the best – and worst – groundbreakings, ribbon-cuttings and grand openings they’ve had to cover. Lois M. Kirkpatrick; On-Demand
Control Your Message to Get the Quotes You Want
Sept. 27, 2013 | Workshop | New York, N.Y.
Category: Media Relations
Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company. T.J. Walker; In-Person

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