October 2013 Public Relations Training Events

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Structuring Your Measurement Program to Deliver the Goods
On-Demand Webinar
Category: Measurement & ROI
Included with PRSA Membership.
Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Learn about an eight-step measurement process, from objective-setting to return. Angela Jeffrey, APR; On-Demand
Educators Academy
An Educators Academy Live Discussion
Oct. 11, 2013 | Interactive Discussion
Category: Techniques & Tactics
Today’s educators are expected to engage in teaching, research and service, and we can all benefit from sharing ideas for integrating these aspects of our jobs. In this brown bag teleconference, panelists will share best practices on how to develop and stick to a research plan, as well as tips for publishing in appropriate peer-reviewed journals. Marcia DiStaso, Ph.D., APR; Hilary Sisco, Ph.D., APR; Bey-Ling Sha, Ph.D., APR;
Corporate Communications Section
A Corporate Communications Section Teleseminar
Oct. 17, 2013 | Interactive Discussion
Categories: Communication Strategy, Emerging Trends
Increasing numbers of public relations professionals are handling China-related work but the country’s government, media and business environment are often a mystery. What is the current state of play in China and how is that affecting global companies operating there? Matthew Wisla; Steve Zenofsky, APR, Fellow PRSA;
Financial Communications Section
Using Communications to Define Financial Planning for Millenials, Boomers and Everyone In-Between
On-Demand Section Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
This webinar will discuss recently released research, and how the CFP Board has used a variety of communications tools — from advertising to earned media — to help change the perception of what financial planning is and what it is not. Dan Drummond; John Files; On-Demand
Oct. 23–26, 2013 | Workshop | Philadelphia, Pa.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Suzanne Sparks FitzGerald, Ph.D., APR, Fellow PRSA; Jason S. Kirsch, APR; Josette M. Myers, APR; In-Person
One World: Connection. Community. Collaboration.
Oct. 26–29, 2013 | Conference | Philadelphia, Pa.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Counselors to Higher Education Section
A Special Counselors to Higher Education (CHE)-Sponsored International Conference Event
Oct. 28, 2013 | Workshop | Philadelphia, Pa.
Category: Emerging Trends
What trends are on the horizon for higher education? Join colleagues for a private dinner at Drexel University, and hear from Jeff Selingo, editor-at-large of The Chronicle of Higher Education, who will turn a critical eye to the current state of affairs in higher education and predict how new technology will transform it for the better. Jeff Selingo; In-Person
Stay Compliant and Stay Out of Trouble
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Learn what is considered public domain; how to attribute others’ content safely; the ins and outs of copyright law; and what you need to do in order to comply and still effectively do your job. Keith M. Kupferschmid; On-Demand

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