March 2013 Public Relations Training Events

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Travel & Tourism Section
Transform Your City Into a Sports Destination
On-Demand Section Webinar
Category: Branding
Included with PRSA Membership.
New Orleans has, in the last many years, reemerged as one of the nation’s leading destinations for major sporting events. The city’s perseverance, creativity and collaborative focus are only a few of the secrets of success that are positioning New Orleans as a leading sports destination. Learn these secrets. Jay Cicero; Mark Romig, APR; On-Demand
The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates. Richard Spector; On-Demand
Winning Over Journalists and Bloggers in the New Media Landscape
March 7, 2013 | Workshop | Houston, Texas
Category: Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines. Michael Smart; In-Person
Get the Message Across With Graphic Storytelling
On-Demand Webinar
Category: Writing
Included with PRSA Membership.
Years of research show that graphic storytelling gets people to pay attention to messages, and understand, remember and act on them. Learn how to get more graphic stories into your communications. Ann Wylie; On-Demand
Technology Section
Build Your Business With Pinterest, the Fast-Growing Social Media That Lets Pictures Tell Your Story
On-Demand Section Webinar
Category: Social Media
Included with PRSA Membership.
Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing — with meaning. Bob Gilbreath; On-Demand
Crafting Powerful Communications That Inspire, Influence and Motivate Audiences
March 20–22, 2013 | Conference | Washington, D.C.
Categories: Communication Strategy, Writing
Ragan Communications has presented the ONLY annual event for speechwriters and executive communicators for nearly 30 years. Two conference tracks allow for communicators of all skill levels to get high-intensity training. PRSA members save $250 on the normal registration rate when using this link. In-Person
Health Academy
An Overview of Guidelines and Laws for 2013
On-Demand Section Webinar
Category: Communication Strategy
Included with PRSA Membership.
Find out what you need to know about key issues facing health care communicators in 2013 and understand the implications for the health care market and health care communications. The webinar will be open and available for you to ask questions you may have. Jill Dosik, JD; On-Demand
New Professionals Section
A New Professionals Section Brown Bag Discussion
March 25, 2013 | Interactive Discussion
Category: Leadership & Management
Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business. In this Brown Bag, learn how young professionals can become hybrids, and keep their skills sharp in a world revolutionized by change. Paul Roetzer; Tracy Lewis;
Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them. Jim Holtje; On-Demand
Drive Successful Employee Communications to Stimulate Change
March 26–27, 2013 | Conference | New York, N.Y.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team. In-Person
Counselors Academy
A Counselors Academy Section Brown Bag Discussion
March 26, 2013 | Interactive Discussion
Category: Leadership & Management
Morningstar Communications, a strategic integrated communications firm in Kansas City helps industry leaders develop integrated marketing communications programs. Clients include Hallmark Business Connections, Blue Cross Blue Shield of Kansas City and Grundfos, among others. In this Brown Bag learn how its founder, Eric M. Morgenstern, APR Fellow, PRSA’s five-step program will get the clients you want through Attraction Marketing. Eric M. Morgenstern, APR, Fellow PRSA;
Travel & Tourism Section
A Travel & Tourism Section Brown Bag Teleseminar
March 28, 2013 | Interactive Discussion
Category: Social Media
In recent months developers of Google+, the social networking service from Google, have taken great strides in improving the content sharing platform. Explore the various facets and benefits of Google+ from New York Times bestselling author, Guy Kawasaki, as he shares the steps, tools and secrets in curating and sharing content through the service. Guy Kawasaki;
New Requirements and Competencies
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
What skills are needed to meet the requirements for integrated marketing communications in the new millennium? This session discusses the state of academic and professional education, and the skills most sought after by employers. Deirdre Breakenridge; Geno Church; Sergei Samoilenko; On-Demand

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