June 2014 Public Relations Training Events

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With or Without a Press Release
June 6, 2014 | Workshop | New York, N.Y.
Category: Techniques & Tactics
We live in a post-press release apocalyptic world. Journalists and readers are finding news in new ways, while social media is quickly making traditional methods of releasing news irrelevant. Learn how to make a big splash with or without a press release. Gregory Galant; In-Person
Unlocking the PR Treasure Chest: Keys to Successful Integrated Communications, Content Creation and Creativity
June 8–11, 2014 | Conference | Tampa, Fla.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time. In-Person
A Fun, Fearless Approach to Corporate Storytelling
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
Hear how you can bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication. Mallory Perkins; On-Demand
Winning Over Journalists and Bloggers in the New Media Landscape
June 12, 2014 | Workshop | New York, N.Y.
Category: Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines. Michael Smart; In-Person
How to Develop Rapport and Become a Valued Resource
June 13, 2014 | Workshop | New York, N.Y.
Category: Media Relations
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you. Michael Smart; In-Person
Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
June 13, 2014 | Workshop | San Francisco, Calif.
Categories: Social Media, Techniques & Tactics
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online. Eric Schwartzman; In-Person
Writing and Speaking With Words That Resonate
June 17, 2014 | Workshop | New York, N.Y.
Categories: Crisis & Reputation, Writing
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages. Gerard Braud; In-Person
June 18–20, 2014 | Conference | Springfield, Mo.
Strengthen the foundation of your public relations practice and look into current trends on the horizon at the PRSA 2014 Midwest District Conference! In addition to insights from speakers, such as PRSA 2014 National Chair Joseph E. Cohen, APR; James Lukaszewski, ABC, APR, Fellow PRSA; and Missy Maher, executive vice president and director of modern family foresight at Edelman, the conference will also feature 25 breakout sessions, with a variety of topics for public relations professionals from all industries and career levels. In-Person
Develop a Framework for Delivering Recommendations
On-Demand Webinar
Categories: Executive Level, Leadership & Management
Included with PRSA Membership.
Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes. Sally L. Williamson; On-Demand
Tactics for Effective News Media and Social Media Relations During a Crisis
June 23, 2014 | Workshop | Chicago, Ill.
Categories: Crisis & Reputation, Media Relations
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis. Joan Gladstone, APR, Fellow PRSA; In-Person
Learn to Measure, Monitor and Analyze Your Organization’s Most Important Asset
June 23–24, 2014 | Workshop | New York, N.Y.
Categories: Crisis & Reputation, Executive Level, Leadership & Management
Communication professionals and other leaders who understand reputation, as well as how to build and implement a reputation management program, will have a distinct career advantage. This hands-on seminar will culminate in the participants preparing a reputation management plan that is based on the instructor’s copyrighted process. John Doorley, M.S.; In-Person
Association/Nonprofit Section
An Association/Nonprofit Brown Bag Discussion
June 24, 2014 | Interactive Discussion
Categories: Emerging Trends, Techniques & Tactics
Learn to navigate the latest communications trends and practices with industry veterans Rick Batyko, APR, Fellow PRSA and Kate Eidam. Rick J. Batyko, APR, Fellow PRSA; Kate M. Eidam;
How Brands Successfully Culture-Jack the Big Moments
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
Take advantage of national headlines with approaches to confidently loosen rigid planning processes and respond to risk-averse leadership. Alissa Blate; On-Demand
Tips on How to Use LinkedIn to Achieve Your Career Goals
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Hear practical advice and tips for using LinkedIn to build your online presence; cultivate win-win relationships with influencers and peers, prospective clients and potential employers; and advance your career through networking. Stephen Dupont, APR; On-Demand
Inspiring Your Staff and Supporters to Love Your Brand
On-Demand Webinar
Categories: Communication Strategy, Executive Level
Included with PRSA Membership.
“The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business Geno Church; On-Demand

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