June 2012 Public Relations Training Events

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Employee Communications Section
Leveraging Employees as Social Media Brand Ambassadors
On-Demand Section Webinar
Categories: Communication Strategy, Social Media
Included with PRSA Membership.
A decentralized communications model can enhance an organization’s reach and engagement with its audiences. Explore a case study that demonstrates how a global, decentralized company led an internal shift to maximize social and digital media. Jaya Bohlmann, APR; Robert Philips; On-Demand
Technology Section
Discover the Link Between Data and Strategic Planning
On-Demand Section Webinar
Category: Measurement & ROI
Included with PRSA Membership.
Find out how Web analytics, properly implemented and interpreted, can provide you powerful feedback on public relations performance. Learn how to let your Web users show you how to improve your website. David Kamerer, Ph.D., APR; On-Demand
Winning Over Journalists and Bloggers in the New Media Landscape
June 8, 2012 | Workshop | New York, N.Y.
Category: Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines. Michael Smart; In-Person
New Professionals Section
A New Professionals Section Brown Bag Discussion
June 11, 2012 | Interactive Discussion
Category: Leadership & Management
Join fellow members of the New Professionals Section for an informal discussion about what concerns senior PR pros have about their junior employees that they can’t or won’t say outright. Michael Smart;
Learn to Analyze Scenario-Based Questions to Increase Your Examination Success
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises. Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; On-Demand
Key Concepts and Techniques of Effective Public Relations
June 12–13, 2012 | Workshop | Arlington, Va.
Category: Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession. Robin Schell, APR, Fellow PRSA; In-Person
Recent Study Results and Implications for Strategic Communications
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Booz Allen Hamilton launched the National Trust and Confidence Index Study (NTCIS) to assess the key elements that shape public trust and confidence. Hear how the index can be used by government, commercial and not-for-profit organizations to baseline their current level of public trust and confidence, and what areas the NTCIS suggests need improvement. Don Beck, Ph.D.; Tim Tinker, Ph.D.; On-Demand
June 15, 2012 | Workshop | Arlington, Va.
Category: Communication Strategy
Gain a strategic approach to communications that will help you become more of a strategist, better prepared to offer solutions and counsel and more valuable to your organization’s decision making. Peter H. Hollister, APR, Fellow PRSA, CPRC; In-Person
Financial Communications Section
A Financial Communications Section Brown Bag Discussion
June 21, 2012 | Interactive Discussion
Category: Social Media
Participate in this discussion for a succinct analysis of the latest and ”greatest“ compliance issues relevant to financial services social media efforts, and find out about firsthand experiences implementing and maintaining a social media presence. Denyette DePierro; Carol Kaplan; Michelle Meacham;
Ensure That Your Content Makes the Cut
June 22, 2012 | Workshop | Boston, Mass.
Categories: Techniques & Tactics, Writing
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand. Ann Wylie; In-Person
An Introduction for Learning How to Read the Signs
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Are you paying attention to the big picture? Learn how to identify emerging trends that will affect your business. Richard Laermer; On-Demand
Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
On-Demand Webinar
Categories: Media Relations, Techniques & Tactics, Writing
Included with PRSA Membership.
Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers. Ann Wylie; On-Demand
Learn Social Media Strategies for Effective Public Relations
June 28–29, 2012 | Workshop | New York, N.Y.
Category: Social Media
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services. Eric Schwartzman; In-Person

No public relations training matches your search criteria June 2012. Try searching all training.