January 2014 Public Relations Training Events

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What to Do and Say to Create a Powerful Competitive Advantage
Jan. 17, 2014 | Workshop | New York, N.Y.
Categories: Communication Strategy, Crisis & Reputation
Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response. Helio Fred Garcia; Adam Tiouririne; In-Person
Financial Communications Section
A Financial Communications Section Brown Bag Discussion
Jan. 22, 2014 | Interactive Discussion
Categories: Communication Strategy, Emerging Trends
Featured speaker Bruce Hoffmeister, a senior financial planner at Wilmington Trust, will provide an overview of the recent legislative, regulatory, and judicial developments affecting same-sex marriages. Bruce Hoffmeister;
Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Category: Media Relations
Included with PRSA Membership.
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure. Malayna Evans, Ph.D.; On-Demand
Learn How to Incorporate Measurement Principles
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
We have a plethora of measurement tools — so many that we don’t know what to do with most of them. Get an overview of some of the most effective measurement tools and learn how to incorporate measurement principles in your work. Shonali Burke, ABC; On-Demand
Learn Social Media Strategies for Effective Public Relations
Jan. 30–31, 2014 | Workshop | San Diego, Calif.
Category: Social Media
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services. Eric Schwartzman; In-Person
Reach readers, improve communication — even boost the bottom line — by making your messages more readable
On-Demand Webinar
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this session, you’ll dive into the results of this massive worldwide literacy study to get a reality check on the level at which your readers really read. (Prepare to be depressed!) Ann Wylie; On-Demand

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