February 2014 Public Relations Training Events

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Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar
Category: Media Relations
Included with PRSA Membership.
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence. Michael Smart; On-Demand
Communicating with Key Audiences to Ensure Global Food Security
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
By 2050, the world’s population will grow from seven billion to nine billion people. DuPont saw a responsibility to act, and recognized that it could be the catalyst that brings together key audiences to create solutions for ensuring global food security. Anthony Farina; Jamie Moeller; On-Demand
Getting to the Table Earlier and With More Personal Power
On-Demand Webinar
Categories: Executive Level, Leadership & Management
Included with PRSA Membership.
Learn practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants. James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; On-Demand
Financial Communications Section
A Financial Communications Section Brown Bag Discussion
Feb. 18, 2014 | Interactive Discussion
Category: Leadership & Management
Markets have been surging and profits at financial institutions are up, so why haven’t opportunities improved for communications professionals? Join us for an insightful presentation by veteran financial writer Jennifer Kelly, who will provide an in-depth look at this issue, as well as steps we can take to improve our positions. Jennifer Kelly;
Feb. 18–19, 2014 | Conference | Washington, D.C.
Categories: Measurement & ROI, Social Media
The PR and Social Media Measurement Conference will provide you with the strategies you need to measure the success of your online communications with advocates, customers, media and other stakeholders. You’ll walk away from this event knowing how to measure what matters in a simple way, without breaking the bank.

PRSA members receive an exclusive $150 discount on this conference registration.
In-Person
Corporate Communications Section
A Corporate Communications Section Brown Bag Discussion
Feb. 18, 2014 | Interactive Discussion
Categories: Communication Strategy, Crisis & Reputation
In 2007, Virginia Tech’s communications team found itself in the middle of the worst shooting ever on a university campus. What did the team learn that day? Hear from the assistant vice president for news and information at Virginia Tech, who was in charge of communications on the day of the shootings. Mark Owczarski; Julia Reusch;
Craft powerful communications that inspire, influence and motivate audiences
Feb. 19–21, 2014 | Conference | Washington, D.C.
Categories: Communication Strategy, Writing
The 2014 Speechwriters and Executive Communications Conference will feature President Obama’s famed former Director of Speechwriting Jon Favreau as the opening keynote. Whether you’re new to the profession or a veteran speechwriter, you will learn something new and find inspiration.

PRSA members receive an exclusive $250 discount on this conference registration.
In-Person
Have a Conversation
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
A great talk is the most powerful way to persuade people, to excite them, to encourage them and to energize them. Find out about the strategies unlocking business success through a “talk” that resonates with the audience. Mike Neumeier, APR; On-Demand
Best Practices for the 24/7 PR Industry
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
We all try to have the best in both our workplace and personal lives. What’s the work-life fit reality when you work in the 24-7 public relations industry? David M. Dozier, Ph.D.; Hongmei Shen, Ph.D., APR; Hilary Sisco, Ph.D., APR; Jennifer Vardeman-Winter, Ph.D.; On-Demand
Learn Techniques and Skills to Get Prepared for Your Worst Day
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Find out how you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences. Gerard Braud; On-Demand
Ensure That Your Content Makes the Cut
Feb. 26, 2014 | Workshop | Atlanta, Ga.
Categories: Techniques & Tactics, Writing
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand. Ann Wylie; In-Person
On-Demand Webinar
Category: Branding
Included with PRSA Membership.
Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement. Grace Leong, APR; On-Demand

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