February 2013 Public Relations Training Events

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Learn Social Media Strategies for Effective Public Relations
Jan. 31– Feb. 1, 2013 | Workshop | Las Vegas, Nev.
Category: Social Media
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services. Eric Schwartzman; In-Person
Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar
Category: Media Relations
Included with PRSA Membership.
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence. Michael Smart; On-Demand
Key Concepts and Techniques of Effective Public Relations
Feb. 12–13, 2013 | Workshop | Atlanta, Ga.
Category: Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession. Robin Schell, APR, Fellow PRSA; In-Person
Employee Communications Section
Use Text Messaging to Engage Employees
On-Demand Section Webinar
Category: Social Media
Included with PRSA Membership.
Find out about the implementation of MGMNOW and how employee subscribers are the first to hear of events, free ticket offers and giveaways. You will learn about the components of this ongoing employee engagement program including goal setting, timing and amount of text messages sent within a time frame. Jenny Titus; On-Demand
The Growing Opportunities for Games and Gamification in PR
On-Demand Webinar
Category: Emerging Trends
Included with PRSA Membership.
Understanding the principles of gaming, and the reasons people devote so much time to playing them, can open a world of possibilities beyond these most fundamental applications of game-play to communication efforts. Learn how social participation and alternate reality games can help overcome big communication dilemmas. Shel Holtz, ABC; On-Demand
Learn How New Technology and Social Media Can Be Combined With Crisis Response Skills
Feb. 25, 2013 | Workshop | New York, N.Y.
Categories: Crisis & Reputation, Social Media
Whether you're coping with a natural disaster or a human-caused crisis, the preparations you make before the crisis, the responses you make during the crisis and the follow-up communications after the crisis make all the difference in the world. Learn the critical steps you must take on a clear, sunny day in order to be prepared for your worst day. Gerard Braud; In-Person
Explore Social Media Training Techniques for the Entire Office
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
While social media policies are a critical component of corporate governance, like employee handbooks, most people never read them. Learn how to design and produce real-world and on-demand social media training programs that effectively accelerate and broaden digital literacy inside organizations. Eric Schwartzman; On-Demand
RPIE Readiness for the Examination for Accreditation in Public Relations
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process. Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; On-Demand

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