August 2014 Public Relations Training Events

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Understanding the Basics
On-Demand Webinar
Categories: Communication Strategy, Executive Level
Included with PRSA Membership.
Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results — and public relations professionals are usually at the apex of it all. Bonnie Harris; On-Demand
Employee Communications Section
An Employee Communications Brown Bag Session (Member Idea Exchange)
Aug. 6, 2014 | Interactive Discussion
Category: Communication Strategy
Employee engagement is at an all-time low across all industries. Join this discussion to discover ways to produce higher levels of engagement with all target audiences. Tracy Imm, APR, ABC; Sean D. Williams;
Building a Foundation for Effective Communications
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
How can you put key messages to work? Learn a five-step system for preparing strategic messages. Debbie Wetherhead; On-Demand
Presented by PRSA and PR Daily
Aug. 7, 2014 | Conference | Chicago, Ill.
Category: Writing
Every day your customers and media contacts get bombarded with the same old messages. You must write copy that stands out. Join PRSA and Ragan Communications for the PR Writing Summit, Aug. 7, in Chicago, and start writing PR copy that truly connects to your audience and boosts engagement instantly. You’ll learn to craft a must-read press release, produce easily searchable content, create compelling social media content and more! In-Person
Your Response is the Difference Between Success and Failure
On-Demand Webinar
Categories: Executive Level, Media Relations
Included with PRSA Membership.
Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters. Jeff Ansell; On-Demand
A Blueprint for Efficient Problem Solving
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
Learn how Compression Planning (CP) can take a diverse group from the idea to the outcome, as well as the items you need to create your own CP process. You’ll gain practical, hands-on experience to help you solve actual business problems. Merrie Elyn Meyers, Ph.D., APR, Fellow PRSA; Patrick M. McNellis; On-Demand
Build Energy, Engagement and Organizational Effectiveness
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
How communications leaders guide employees and organization leaders alike through an approach that includes engagement, coaching the C-suite to lead with agility, and applying networks to drive innovation and organizational change. Amy M. Fry; David Thompson; On-Demand
Turn Readers Into Buyers With Copy That Sells Without Selling
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
In these days of spam filters, DVRs and delete keys, it’s getting harder and harder to reach readers with copy that pitches products and services. Instead of pitching your products, try positioning your organization as an expert in your field with good content marketing writing. Ann Wylie; On-Demand
Deliver News and Create Positive Publicity
On-Demand Webinar
Categories: Executive Level, Social Media
Included with PRSA Membership.
With mobile gaining more market share over the past few years, it's more important than ever for public relations professionals to think about how to best reach audiences in the most efficient way. Learn about mobile strategies and best practices to add value. Lisa Buyer; On-Demand
Technology Section
How Technology Changes the Marketplace and Impacts PR
On-Demand Section Webinar
Category: Social Media
Included with PRSA Membership.
Technology is driving a digital transformation in the public relations industry and what it means to leverage publicity as a tool is rapidly changing. Gain an understanding of how the rest of the digital transformation might impact our industry, and how you can get an edge on options organizations now have for doing outreach. Scott Klososky; On-Demand
Educators Academy
What Professors Should Know
Aug. 29, 2014 | Interactive Discussion
Category: Accreditation Preparation & Maintenance
Join this discussion to learn about the UAB’s new program for college seniors, the Certificate in Principles of Public Relations. Bey-Ling Sha, Ph.D., APR;

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