April 2014 Public Relations Training Events

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Engaging customers, employees and the media in the digital world
April 2–4, 2014 | Conference | Lake Buena Vista, Fla.
Held at Disney World in Florida, the 2nd Annual Social Media for PR and Corporate Communications Conference at Disney World will send you away with the latest best practices in social media.

PRSA members receive a $250 discount off the regular registration price.
Health Academy
Communication Insights From Public Health Responses
On-Demand Section Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Disease outbreaks and health issues have the potential to get significant news media and public attention. Hear lessons learned in preparing for and responding to crises, with an emphasis on public health examples. Glen Joseph Nowak, Ph.D.; David Daigle; On-Demand
April 9–11, 2014 | Conference | Charlotte, N.C.
From tactical to strategic and basic to advanced, the Southeast District Conference will cover effective content strategies, new rules of media relations, corporate storytelling, social media, crisis communications and more. Keynote speakers include crisis management expert David Marriott, who will discuss the Amanda Knox case; Brains on Fire’s Robbin Phillips on the importance of word-of-mouth marketing; NASCAR Integrated Marketing Communications Managing Director David Higdon; and Dr. Joe Trahan, who will cover media training do’s and don’ts. In-Person
Disruptive Innovation and Strategic Counsel: Keeping Your Institution (and You) Relevant
April 9–11, 2014 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university. In-Person
April 9–11, 2014 | Conference | New York, N.Y.
The PR & Media Relations Best Practices Summit features the hottest issues facing the industry. From rebranding campaigns to social media to traditional pitching — this summit covers everything that’s important to your career right now!

PRSA members receive a $250 discount off the regular registration price.
The ROI on the APR
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
This fast-paced webinar delivers insights from successful practitioners who give concrete examples of how the APR took their career to the next level, and how it continues to deliver value. Michele Hujber, APR; Susan Walton, APR; Grace Leong, APR; Steve Zenofsky, APR, Fellow PRSA; On-Demand
Public Affairs and Government Section
Hosted by the Public Affairs and Government (PAG) Section
April 10, 2014 | Interactive Discussion
Categories: Crisis & Reputation, Leadership & Management, Techniques & Tactics
Pack a lunch and dial in to learn the latest innovations in how the Joint Information Center (JIC) works in different high-profile situations, with host Lauri-Ellen Smith, APR. Lauri-Ellen Smith, APR;
Working Smarter in the Ever-Changing Communications Landscape
April 11, 2014 | Workshop | New York, N.Y.
Categories: Communication Strategy, Social Media
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape. Shonali Burke, ABC; In-Person
Counselors Academy
A Counselors Academy Teleconference
April 14, 2014 | Interactive Discussion
Categories: Branding, Emerging Trends
Penn State public relations professor Marcia DiStaso, Ph.D., and John Paluszek, APR, Fellow PRSA, will share an inside view of PRSA’s Learning to Teach initiative and discuss the need for greater practitioner involvement in public relations education. Marcia DiStaso, Ph.D., APR; John L. Paluszek, APR, Fellow PRSA;
How to Write Blog Postings, Tweets and Other Status Updates
On-Demand Webinar
Categories: Writing, Techniques & Tactics, Social Media
Included with PRSA Membership.
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers. Ann Wylie; On-Demand
Motivate, Inspire and Align Who You Lead
On-Demand Webinar
Categories: Executive Level, Leadership & Management
Included with PRSA Membership.
Gain a better grasp on how to shape strategic messages that can align with those plagued by uncertainty and learn how emotional communication and a leader’s storytelling ability may be an organization’s most powerful tool for change. James Endicott; On-Demand
Employee Communications Section
April 22, 2014 | Interactive Discussion
Categories: Emerging Trends, Leadership & Management, Social Media
In this discussion, discover how SAS, a global technology company with more than 14,000 employees, is modernizing and transforming the way it works using social technologies and a thriving enterprise-wide social networking (ESN) platform. Becky Graebe; Nancy Syzdek, APR;
The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates. Richard Spector; On-Demand
Technology Section
Skullduggery to Sock Puppets: PR Response to Fictitious Online Profiles
April 24, 2014 | Interactive Discussion
Categories: Crisis & Reputation, Ethics, Social Media
Fake social media accounts not only violate ethical principles — they are a serious breach of professional and public trust. How can public relations professionals — and employers — best address ethical issues? Rand LaVonn, APR;
Using Life Experiences to Advance Your Career
On-Demand Webinar
Categories: Executive Level, Leadership & Management
Included with PRSA Membership.
Continue to explore the new reality of building today’s career path with Fred Cook, CEO of GolinHarris. Get insights on turning the experiences you have both at work and in your personal life into career-building steps. Frederick H. Cook, Fellow PRSA; On-Demand
April 30– May 3, 2014 | Workshop | New York, N.Y.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Michele Hujber, APR; Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; In-Person

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