Upcoming Public Relations Training Events

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May 10– June 28, 2017 | Live Online Course
Category: Crisis & Reputation
As Corporate Reputation Management has expanded into the realm of business strategy and corporate governance, communicators are seen as the go-to experts on the subject inside their organizations. To equip management-level communicators with best practices, an advanced perspective and resources to meet the C-suite’s changing expectations for Reputation Leadership, this brand-new professional development offering is designed as a certificate-of-completion program.

The live, online series of eight modules will launch on May 10, 2017 and run through June 28, 2017, airing consecutive Wednesdays from 3-4 p.m. EDT. All modules will be recorded so that participants can review them after the live date. Registrants will earn a certificate-of-completion and digital badge for their LinkedIn profile and resume.

Brochure
June 2–4, 2017 | Conference | Scottsdale, Ariz.
In-Person
June 6, 2017 | Webinar, On-Demand Available June 13
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, Googler, Adam Singer will explain how PR people can become more strategic, understand complex metrics and use data to your advantage. Adam Singer; Live Online
Presented by PRSA and Ragan Communications
June 8, 2017 | Virtual Summit
Category: Communication Strategy
Have you put tactics ahead of strategy or pumped out content without a plan? If so, you’ve probably blown budgets and poured resources into content marketing and social media — only to have them stall. Join this three-session webinar workshop to learn how escape this cycle, by creating a content strategy guaranteed to drive engagement and business goals.

PRSA members save $100!
A PRSA | Institute for Public Relations Measurement Commission Partnership Webinar
June 8, 2017 | Webinar, On-Demand Available June 15
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore the perspectives of corporate, agency and research consultancy as panelists share their experiences enabling more fully integrated business public relations, marketing and business decision-making. Mark Weiner; Jackie Matthews; Allan Dib; Live Online
June 14–16, 2017 | Conference | Denver, Colo.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team. In-Person
Corporate Communications Section
How Corporate Storytelling can Engage Investors and Drive Value
June 15, 2017 | Webinar, On-Demand Available June 22
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
To compete in today’s global markets, companies not only need a truly differentiated value proposition but a thoughtful strategy to demonstrate and reinforce this value proposition for investors. Rob Berick; Live Online
Telling Our Story, Building our Organizational Pride
June 20, 2017 | Webinar, On-Demand Available June 27
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Participants will learn that through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced. Monique Farmer, APR; Kala Morrissey; Live Online
June 22–24, 2017 | Conference | Dallas, Texas
This event will focus on the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors as well as in local, state and/or national governmental bodies and the military. It will feature productive opportunities for professional development, idea exchange and networking. In-Person
Best Practices for Using Visual Storytelling Tactics in Your News Releases
June 22, 2017 | Workshop | Chicago, Ill.
Categories: Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets. Malayna Evans, Ph.D.; In-Person
Presented by PRSA and Ragan Communications
June 22, 2017 | Virtual Summit
Category: Measurement & ROI
How valuable would it be to end the ROI debate at your company by learning the latest methods for tying your efforts to corporate objectives? During this virtual summit, you’ll learn how to earn more credibility, respect and budget from management as well as how to convert communications into cash. You’ll also learn the best key performance indicators, dashboards, tracking tools and measurement tricks to tie your efforts to corporate goals.

PRSA members save $100!
Learn How to Tap Customer Insights and Stories to Generate More Ideas
June 22, 2017 | Webinar, On-Demand Available June 29
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Learn how to leverage the power of customer conversations to re-energize content. Stephen Dupont, APR; Live Online
Working Smarter, Not Harder, in the Digital World
June 23, 2017 | Workshop | New York, N.Y.
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
In this full-day workshop you’ll learn how to map social PR goals to your business goals for valid program and campaign metrics, and how to streamline and leverage resources to optimize your day-to-day work, even on a shoestring budget. You’ll receive hands-on training in designing and managing fast-moving digital events through a behind-the-scenes look at a live Twitter chat, and find out how to integrate traditional and digital PR that supports organizational objectives, maximizing your resources for better bottom line results. Shonali Burke, ABC; In-Person
Presented by PRSA and Ragan Communications
June 23, 2017 | Virtual Summit
Category: Techniques & Tactics
If you’re looking for practical, engaging and informational tips for creating infographics, this virtual summit is a must. We have collected three of the most influential experts to tell you everything you need to excel at your craft.

PRSA members save $100!
Reach readers, improve communication — even boost the bottom line — by making your messages more readable
June 27, 2017 | Webinar, On-Demand Available July 4 through July 18
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this session, you’ll dive into the results of this massive worldwide literacy study to get a reality check on the level at which your readers really read. (Prepare to be depressed!) Ann Wylie; Live Online
July 13, 2017 | Webinar, On-Demand Available July 20
Categories: Communication Strategy, Emerging Trends, Social Media
Included with PRSA Membership.
This webinar will explore three steps to lessen communication barriers that arise within today’s multi-generational workforce. Shawn Nason; Live Online
Whoever Tells the Best Story Wins
July 18, 2017 | Webinar, On-Demand Available July 25 through Aug. 8
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Stories can help you get attention, boost credibility, make your messages more memorable — even communicate better. In this session, you’ll learn to engage readers’ hearts and minds through storytelling. Ann Wylie; Live Online
Presented by PRSA and Ragan Communications
July 20–21, 2017 | Conference | Chicago, Ill.
Category: Emerging Trends
You have to stay sharp if you want to thrive in today’s fast-changing business environment. You’re either gaining new skills or losing ground. Like a shark, you’ve got to constantly keep moving forward. With new tools and channels emerging almost daily, this "shark theory" applies to PR and communications now more than ever. This conference will deliver practical skills you can put to work to build momentum and accelerate your success—today and tomorrow. In-Person
The driving force behind mass movements, new ideas, and growing businesses
July 20, 2017 | Workshop | New York, N.Y.
Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics, Writing
This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action. Adam Tiouririne; In-Person
July 25, 2017 | Webinar, On-Demand Available Aug. 1 through Feb. 9
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
In this webinar, attendees will learn about integrated digital marketing, how new-style comms agencies are pitching and proving ROI. Stella Bayles; Live Online
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Workshop | Portland, Ore.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person
Creating strategic PR programs using research, planning, implementation, and evaluation.
Aug. 1, 2017 | Webinar, On-Demand Available Aug. 8
Categories: Accreditation Preparation & Maintenance, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
The magic -- of the research, planning, implementation, and evaluation (RPIE) strategy -- will you will be a better PR manager, your PR program will have a solid foundation, and you will be able to objectively measure your results. Gretchen Roufs, APR; Live Online
PRSA Webinar Features Researchers Behind Major Brand Sentiment Study
Aug. 2, 2017 | Webinar, On-Demand Available Aug. 9
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore this idea using IBM software to examine sentiment from 180 million blogs, 15 million forums and a statistically valid random sample of 10 percent of all Twitter data. Participants will also learn how news about earnings, products and other business topics have nowhere near the positive impact as corporate social responsibility initiatives. Christian Schoen; Lawrence Bowdish; Live Online
Presented by PRSA and Ragan Communications
Aug. 16–17, 2017 | Conference | Chicago, Ill.
Category: Writing
Ragan’s PR Writing Conference will empower communicators of all stripes to tell their organization’s stories through brand journalism, effective pitches, and tight, compelling PR copy. Whether you’re a corporate communicator, an in-house marketing pro or an agency PR specialist, your articles, news releases and social media posts must prompt people to read and act. Learn the strategies, tactics, tools and secrets to help you compose content that sizzles. In-Person
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | Workshop | San Francisco, Calif.
Categories: Techniques & Tactics, Writing
In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money. Ann Wylie; In-Person
Aug. 17, 2017 | Webinar, On-Demand Available Aug. 24
Category: Techniques & Tactics
Included with PRSA Membership.
This webinar will explore several tips on understanding what employers really look for in candidates and how to best position yourself to stand out among the competition. John Kesaris; Live Online
Draw readers in and reach nonreaders with display copy
Aug. 22, 2017 | Webinar, On-Demand Available Aug. 29 through Sept. 15
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
- Ann Wylie; Live Online
How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal
Aug. 31, 2017 | Webinar, On-Demand Available Sept. 7
Categories: Branding, Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Even the most successful organizations must continually reinvent themselves, their solutions, and their PR + outreach strategies to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world – and effectively apply its most crucial success strategies and skills in context. Scott Steinberg; Live Online
Turn lame-ass quotes into scintillating sound bites
Sept. 13, 2017 | Webinar, On-Demand Available Sept. 20 through Oct. 4
Categories: Media Relations, Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
Learn how to transform your quotations from bleh to brilliant. Ann Wylie; Live Online
Sept. 14–15, 2017 | Conference | San Francisco, Calif.
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this September! In-Person
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
Sept. 14–15, 2017 | Workshop | New York, N.Y.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
How to prepare for, survive, and rebuild after a crisis
Sept. 21, 2017 | Webinar, On-Demand Available Sept. 28
Categories: Branding, Crisis & Reputation
Included with PRSA Membership.
Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. Darius Maxwell Fisher; Live Online
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Workshop | New York, N.Y.
Categories: Techniques & Tactics, Writing
This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer. Ann Wylie; In-Person
Oct. 6–10, 2017 | Conference | Boston, Mass.
In-Person
Oct. 7, 2017 | Conference | Boston, Mass.
In today’s shifting funding environment, professionals in associations and nonprofits are going to have accomplish more with even fewer resources, coping with tight budgets in the best of times. The solution is to identify and acquire the tools and techniques to become more efficient and effective. This event focuses on providing leading edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations. In-Person
Oct. 8–10, 2017 | Conference | Boston, Mass.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Workshop | Kansas City, Mo.
Category: Writing
In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages. Ann Wylie; In-Person
Nov. 16, 2017 | Webinar, On-Demand Available Nov. 23
Category: Techniques & Tactics
Included with PRSA Membership.
A how-to webinar offering insight and tips on how to ignite your career, or for those who have worked in the communications profession for a number of years, how to re-ignite your career. Stephen Dupont, APR; Live Online
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Workshop | Miami, Fla.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person

No public relations training matches your search criteria May 2017. Try searching all training.