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Upcoming Public Relations Training Events

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March 16 Thu.

Presented by PRSA and Ragan Communications
March 16, 2017 | Partner Online Program

Category: Social Media

Snapchat is the No. 1 social media hub for millennials. Join this session to build your own huge following with amazing snaps and stories on this scorching-hot app. In just one hour, you’ll learn the secrets of the top brands on Snapchat, how to quickly set up or elevate your Snapchat presence, and the latest Snapchat updates, features and tricks you can’t afford to miss.


March 16 Thu.

Tap Current Best Practices, From Lead to Boilerplate
March 16, 2017 | Webinar, On-Demand Available March 23 through April 7

Category: Techniques & Tactics

How can you make your PR messages stand out? Learn how to write PR pieces that take advantage of online distribution to accomplish all of your goals.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


March 22-23 Wed.–Thu.

Presented by PRSA and Wylie Communications
March 22–23, 2017 | Course | Las Vegas, Nev.

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


March 22-24 Wed.–Fri.

Presented by PRSA and Ragan Communications
March 22–24, 2017 | Conference | Washington, D.C.

Categories: Communication Strategy, Writing

Whether you’re new to the job or a veteran speechwriter, master how to craft speeches that capture attention, inspire action and bring the real voice of the speaker to every occasion. Learn from the best in the business, including speechwriters from the White House, Sprint, Eli Lilly, Disney, The Washington Post, a speechwriter-turned-TED-speaker and more.
In-Person


March 27-29 Mon.–Wed.

Presented by PRSA and Ragan Communications
March 27–29, 2017 | Conference | Lake Buena Vista, Fla.

Category: Social Media

This conference will get you up to speed on proven PR, marketing and internal communications strategies for existing and emerging social media. Gain tips, tools and techniques so effective they will transform social media at your organization.
In-Person


March 30 Thu.

How to Develop Rapport and Become a Valued Resource
March 30, 2017 | Course | Atlanta, Ga.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


March 31 Fri.

Winning Over Journalists and Bloggers in the New Media Landscape
March 31, 2017 | Course | Atlanta, Ga.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


March 31 Fri.

Real-Time Solutions for Effective Response
March 31, 2017 | Course | New York, N.Y.

Categories: Crisis & Reputation, Social Media, Techniques & Tactics

Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


April 5-7 Wed.–Fri.

Presented by PRSA and Ragan Communications
April 5–7, 2017 | Conference | New York, N.Y.

Category: Media Relations

This summit will reveal, explore and explain the forces reshaping media and communications. You'll hear and see inspiring new practices guaranteed to help you take advantage of these forces. You can win the public's attention and get breakthrough results in the era of digital transformation.
In-Person


April 5-7 Wed.–Fri.

April 5–7, 2017 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
In-Person


April 5-8 Wed.–Sat.

April 5–8, 2017 | Course | Richmond, Va.

Category: Accreditation Preparation & Maintenance

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
Liz Smith, APR, MBA; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person


April 6-7 Thu.–Fri.

Presented by PRSA and Wylie Communications
April 6–7, 2017 | Course | Washington, D.C.

Categories: Techniques & Tactics, Writing

In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


April 7 Fri.

Educators Academy
April 7, 2017 | Course | Waco, Texas

Categories: Emerging Trends, Techniques & Tactics

Learn about what’s trending in public relations education and research in the field from both academics and graduate students through panel discussions and research presentations.
In-Person


April 10-11 Mon.–Tue.

Key Concepts and Techniques of Effective Public Relations
April 10–11, 2017 | Course | Chicago, Ill.

Category: Communication Strategy

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; In-Person


April 26-28 Wed.–Fri.

April 26–28, 2017 | Conference | Lake Buena Vista, Fla.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
In-Person


May 7-9 Sun.–Tue.

May 7–9, 2017 | Conference | Seattle, Wash.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
In-Person


May 18-19 Thu.–Fri.

Presented by PRSA and Wylie Communications
May 18–19, 2017 | Course | Chicago, Ill.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


May 21-24 Sun.–Wed.

Houston, We Have a Solution
May 21–24, 2017 | Conference | Palm Springs, Calif.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
In-Person


June 14-16 Wed.–Fri.

June 14–16, 2017 | Conference | Denver, Colo.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
In-Person


June 19-20 Mon.–Tue.

Presented by PRSA and Wylie Communications
June 19–20, 2017 | Course | Boston, Mass.

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


June 22-24 Thu.–Sat.

June 22–24, 2017 | Conference | Dallas, Texas
This event will focus on the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors as well as in local, state and/or national governmental bodies and the military. It will feature productive opportunities for professional development, idea exchange and networking.
In-Person


July 27-28 Thu.–Fri.

Presented by PRSA and Wylie Communications
July 27–28, 2017 | Course | Portland, Ore.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Aug. 17-18 Thu.–Fri.

Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | Course | San Francisco, Calif.

Categories: Techniques & Tactics, Writing

In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Sept. 25-26 Mon.–Tue.

Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Course | New York, N.Y.

Categories: Techniques & Tactics, Writing

This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Oct. 6-10 Fri.–Tue.

Oct. 6–10, 2017 | Conference | Boston, Mass.
In-Person


Oct. 8-10 Sun.–Tue.

Oct. 8–10, 2017 | Conference | Boston, Mass.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.
In-Person


Oct. 16-17 Mon.–Tue.

Presented by PRSA and Wylie Communications
Oct. 16–17, 2017 | Course | Dallas, Texas

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Nov. 16-17 Thu.–Fri.

Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Course | Kansas City, Mo.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Dec. 11-12 Mon.–Tue.

Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Course | Miami, Fla.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

No public relations training matches your search criteria Feb. 2017. Try searching all training.


 


 
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