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Branding: Public Relations Training


On-Demand Webinar

Technology Section
On-Demand Webinar

Category: Branding

The role of the journalist is changing and, with that, the PR world is evolving. Sponsored content and native advertising has grown to take on many different forms — from in-feed articles to recommendation widgets — and has become increasingly pervasive. As publications continue evolving their business models to center more around this source of revenue, join us for a webinar to explore what this fundamental change in the media means for PR professionals today, and how to use branded content to your advantage.
Photo of Zach Abramowitz
Featured Presenter:
Zach Abramowitz ; Scott Mozarsky ; Marlene Neill, Ph.D., APR; Shawn Gaines; On-Demand

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