Writing: Public Relations Training

Programs offer best practices in the areas of writing, cutting through clutter, improving readability, and creating sound bites and quotes.

“Advanced PR Writing” is focused on advanced writing techniques that help make your copy more exciting and memorable. This is part four of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
“PR Writing Essentials” is focused on writing techniques that position your copy to persuade while remaining unshakably believable. This is part one of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
“Press Releases” is focused on press writing techniques addressing the needs of journalists and your organization’s management. This is part two of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
“Proofing and Grammar for PR” is focused on writing techniques that make your copy tighter and your writing approach easier. This is part three of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact. Michael Smart; On-Demand
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Workshop | Portland, Ore.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person
Presented by PRSA and Ragan Communications
Aug. 16–17, 2017 | Conference | Chicago, Ill.
Category: Writing
Ragan’s PR Writing Conference will empower communicators of all stripes to tell their organization’s stories through brand journalism, effective pitches, and tight, compelling PR copy. Whether you’re a corporate communicator, an in-house marketing pro or an agency PR specialist, your articles, news releases and social media posts must prompt people to read and act. Learn the strategies, tactics, tools and secrets to help you compose content that sizzles. In-Person
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | Workshop | San Francisco, Calif.
Categories: Techniques & Tactics, Writing
In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money. Ann Wylie; In-Person
Draw readers in and reach nonreaders with display copy
Aug. 22, 2017 | Webinar, On-Demand Available Aug. 29 through Sept. 15
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
- Ann Wylie; Live Online
Turn lame-ass quotes into scintillating sound bites
Sept. 13, 2017 | Webinar, On-Demand Available Sept. 20 through Oct. 4
Categories: Media Relations, Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
Learn how to transform your quotations from bleh to brilliant. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Workshop | New York, N.Y.
Categories: Techniques & Tactics, Writing
This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer. Ann Wylie; In-Person
Develop stories that media outlets want to run and readers want to read
Oct. 12, 2017 | Webinar, On-Demand Available Oct. 17
Categories: Communication Strategy, Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
In this webinar, you’ll learn how to think like a reporter to develop story angles that readers want to read (and that journalists and bloggers want to run). Ann Wylie; Live Online
Crafting Messages that Motivate
Oct. 25, 2017 | Webinar, On-Demand Available Nov. 1
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar will share best practices for PR and Communication professionals on how to craft messages that motivate your audiences. Ken O’Quinn; Live Online
Oct. 26, 2017 | Workshop | New York, N.Y.
Categories: Techniques & Tactics, Writing
Confusion is often the unintended consequence of ineffective communication, and common when the topic of communication is complex, or when multiple audiences are involved. In this session, communicators will learn how to deepen their commitment to clarity in writing. Participants will develop and expand tools and methods to communicate more clearly and effectively in writing with lay stakeholders, who may not possess the same acronyms or assumptions. Kristin Johnson; In-Person
Learn a NEW, created-for the web structure for reaching readers online
Nov. 9, 2017 | Webinar, On-Demand Available Nov. 16
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
In this webinar, you'll learn to write webpages that put your key messages where readers' eyes are, help them find what they're looking for; avoid the type of leads that visitors skip; and help them read faster, remember more, understand better, find what they're looking for and enjoy the experience enough to come back. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Workshop | Kansas City, Mo.
Category: Writing
In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages. Ann Wylie; In-Person
Increase coverage, sharing and more with tight, bright releases
Dec. 5, 2017 | Webinar, On-Demand Available Dec. 12
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
In this session, you’ll how to write tight, bright PR pieces that increase readership, coverage, sharing and more. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Workshop | Miami, Fla.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person
On-Demand Webinar
Categories: Communication Strategy, Writing
Included with PRSA Membership.
In this session, you’ll learn simple techniques to avoid making assumptions, step outside of yourself and your filters, and focus on the needs of those around you. Jay Sullivan; On-Demand
Whoever Tells the Best Story Wins
On-Demand Webinar
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Stories can help you get attention, boost credibility, make your messages more memorable — even communicate better. In this session, you’ll learn to engage readers’ hearts and minds through storytelling. Ann Wylie; On-Demand

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