Writing: Public Relations Training

Programs offer best practices in the areas of writing, cutting through clutter, improving readability, and creating sound bites and quotes.

“Advanced PR Writing” is focused on advanced writing techniques that help make your copy more exciting and memorable. This is part four of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
“PR Writing Essentials” is focused on writing techniques that position your copy to persuade while remaining unshakably believable. This is part one of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
“Press Releases” is focused on press writing techniques addressing the needs of journalists and your organization’s management. This is part two of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
“Proofing and Grammar for PR” is focused on writing techniques that make your copy tighter and your writing approach easier. This is part three of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact. Michael Smart; On-Demand
Presented by PRSA and Wylie Communications
May 18–19, 2017 | Workshop | Chicago, Ill.
Categories: Media Relations, Writing
In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly. Ann Wylie; In-Person
Presented by PRSA and Ragan Communications
May 19, 2017 | Virtual Summit
Category: Writing
Do you want to power up your career and your copy? Would you like to take control of—and reinvent—your organization’s communications? Would you like to breathe new life into your words? Join this three-hour session to learn proven writing principles for crafting copy that captivates, convinces and sells like hell — regardless of format or channel.

PRSA members save $100!
Presented by PRSA and Wylie Communications
June 19–20, 2017 | Workshop | Boston, Mass.
Category: Writing
In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages. Ann Wylie; In-Person
Reach readers, improve communication — even boost the bottom line — by making your messages more readable
June 27, 2017 | Webinar, On-Demand Available July 4 through July 18
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this session, you’ll dive into the results of this massive worldwide literacy study to get a reality check on the level at which your readers really read. (Prepare to be depressed!) Ann Wylie; Live Online
The driving force behind mass movements, new ideas, and growing businesses
July 20, 2017 | Workshop | New York, N.Y.
Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics, Writing
This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action. Adam Tiouririne; In-Person
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Workshop | Portland, Ore.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | Workshop | San Francisco, Calif.
Categories: Techniques & Tactics, Writing
In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money. Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Workshop | New York, N.Y.
Categories: Techniques & Tactics, Writing
This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer. Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Oct. 16–17, 2017 | Workshop | Dallas, Texas
Category: Writing
In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages. Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Workshop | Kansas City, Mo.
Categories: Media Relations, Writing
In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly. Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Workshop | Miami, Fla.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person
On-Demand Webinar
Categories: Communication Strategy, Writing
Included with PRSA Membership.
In this session, you’ll learn simple techniques to avoid making assumptions, step outside of yourself and your filters, and focus on the needs of those around you. Jay Sullivan; On-Demand

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