Social Media: Public Relations Training

Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.

Employee Communications Section
How to Build a Robust IC Measurement Plan Without Breaking the Bank
May 16, 2017 | Webinar, On-Demand Available May 23
Categories: Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
This session outline the do’s and don’ts for meaningful measures and detail how to go “beyond the click-thrus” to hone in on the measurements that matter. Angela Sinickas, ABC, IABC Fellow; Live Online
July 13, 2017 | Webinar, On-Demand Available July 20
Categories: Communication Strategy, Emerging Trends, Social Media
Included with PRSA Membership.
This webinar will explore three steps to lessen communication barriers that arise within today’s multi-generational workforce. Shawn Nason; Live Online
July 25, 2017 | Webinar, On-Demand Available Aug. 1 through Feb. 9
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
In this webinar, attendees will learn about integrated digital marketing, how new-style comms agencies are pitching and proving ROI. Stella Bayles; Live Online
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Workshop | Portland, Ore.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Workshop | Miami, Fla.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person
Association/Nonprofit Section
Managing Social Media Work With Your Other Professional Responsibilities
On-Demand Section Webinar
Category: Social Media
Included with PRSA Membership.
This webinar will share tips for successfully integrating social media — Twitter, Facebook, LinkedIn and Instagram — into your day-to-day work. Robert Bochnak; On-Demand
Embrace the Culture and Technology
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
The key to successfully using social media to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments. Bernie Borges; On-Demand
Defending Your Brand From Social Media Hijackers
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Sponsored by the PRSA Global Affairs Committee. Experts in the new crisis management techniques will discuss how corporations, NGOS, governments, celebrities and others can be subject to social media brandjacking, and how to regain control of the narrative around their brand. Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand
Editorial Coverage Moves the Needle
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Examine the impact of technologies on human behavior and how Google, mobile phones and video increase visibility of editorial coverage and press releases. Serena Ehrlich; On-Demand
Entertainment & Sports Section
How PR Suits Up and Takes a Lesson Out of Sports and Social Media’s Playbook
On-Demand Section Webinar
Category: Social Media
Included with PRSA Membership.
Discover what the sports industry can do to create an innovative, experiential and creative community for PR professionals and educators. This webinar will showcase some of the current trends, best practices and applications. Karen Freberg, Ph.D.; On-Demand
How to Use News to Tell Your Story
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Learn how to fully integrate your newsroom, providing and utilizing all aspects of social media. You will see best-in-class examples from companies and how they are effectively leveraging their social newsroom to extend their content and distribution beyond the status quo. Steve Momorella; On-Demand
Public Affairs and Government Section
Are You Connecting with Opinion Leaders and Influence Leaders in Your Industry?
On-Demand Section Webinar
Category: Social Media
Included with PRSA Membership.
If successfully identified, online influencers can provide critical grassroots support for your organization advocacy efforts. Find out how to engage digital influencers to increase advocacy and enhance your brand’s reputation. James Baril; Stephanie Cameron; On-Demand
The Snapchat Tips, Tricks & Hacks That PR Pros Need to Know
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
During this hands-on session, Cathy Hackl, a nationally recognized, live video expert/consultant, and Lisa Buyer, published author of “Social PR Secrets,” will demystify one of the hottest social media platforms available to storytellers and brands today. Cathy Hackl; Lisa Buyer; On-Demand
Corporate Communications Section
How to use data and create experiences to take your social media strategies to the next level in 2017 and beyond
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Whether you’re B2B or B2C, social media continues to play an important role in corporate communications today and is ever changing. From shifting audience behaviors and new channel introductions to changing technologies and algorithms, corporate communicators must be in the know and understand the implications to help their organizations craft strategies and content to ensure they are achieving the desired result. During this webinar, attendees will gain practical advice they can start leveraging now and in the new year to up their social media game. Serena Ehrlich; Colin Burns; On-Demand
Takeaways for PR Pros
On-Demand Webinar
Categories: Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights. Lauren E. Doyle, APR; Chris Scully; On-Demand
From Technology to SEO to Data Analytics to Multi-Media
On-Demand Webinar
Categories: Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
Takeaway tips from the experts on how to improve your toolkit in: verifying sources, utilizing influencers, managing reputations, analyzing data, improving your SEO skills and incorporating the latest multimedia. Ryan Williams; Lauren E. Doyle, APR; Sean Parker; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty. Stephen Dupont, APR; On-Demand

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