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Social Media: Public Relations Training

Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.


Feb. 23-24 Thu.–Fri.

Presented by PRSA and Ragan Communications
Feb. 23–24, 2017 | Conference | Menlo Park, Calif.

Categories: Social Media, Leadership & Management

Are your senior executives and C-suite leaders using Facebook to share your company's key messages to employees, prospects and customers? If not, you're ignoring a critical PR, reputation and talent recruitment channel. Discover how to authentically connect with more than 1.7 billion customers, employees and stakeholders on Facebook and Instagram.
In-Person


March 27-29 Mon.–Wed.

Presented by PRSA and Ragan Communications
March 27–29, 2017 | Conference | Lake Buena Vista, Fla.

Category: Social Media

This conference will get you up to speed on proven PR, marketing and internal communications strategies for existing and emerging social media. Gain tips, tools and techniques so effective they will transform social media at your organization.
In-Person


July 27-28 Thu.–Fri.

Presented by PRSA and Wylie Communications
July 27–28, 2017 | Course | Portland, Ore.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Dec. 11-12 Mon.–Tue.

Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Course | Miami, Fla.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


On-Demand Webinar

40+ Ways to Use Twitter to Get Positive Publicity and Visibility, and Enhance Media Relations
On-Demand Webinar

Category: Social Media

Twitter’s real-time nature makes it one of the leading communication channels for breaking news and making news. In this webinar, you will learn how to maximize Twitter to generate positive publicity, as well as attract media, brand advocates and influential followers. You’ll also dive into:
Photo of Lisa Buyer
Featured Presenter:
Lisa Buyer; On-Demand


On-Demand Webinar

The Need to Balance Between Targeting and Turnoff
On-Demand Webinar

Category: Social Media

Big Data and the Internet of Things (IoT) provide unprecedented opportunities for targeting. Hear unique experiences and perspectives on what implications of the digital data paradigm mean for professional communicators.
Rebecca B. Andersen, M.S., IMC, APR; Kathy Stershic; On-Demand


On-Demand Webinar

Increase Engagement While Weaving in a Strategic Perspective
On-Demand Webinar

Category: Social Media

Pinterest drives more readers to content than YouTube, Google+, LinkedIn and Reddit combined, but with specific user demographics, content and format, it's not right for every brand — yet. In this webinar, you’ll go on an exploration of Pinterest.
Photo of Kate Snyder, APR
Featured Presenter:
Kate Snyder, APR
Kate Snyder, APR; On-Demand


On-Demand Webinar

Getting Birds of a Feather to Flock Together
On-Demand Webinar

Category: Social Media

In this new media world, narrowing the gap between product and consumer, and service and user, is done through smart storytelling that motivates the audience to share the story further. In this session, you’ll explore the key principles of "social PR" and learn how to integrate them into your work.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; On-Demand


On-Demand Webinar

Association/Nonprofit Section
Managing Social Media Work With Your Other Professional Responsibilities
On-Demand Section Webinar

Category: Social Media

This webinar will share tips for successfully integrating social media — Twitter, Facebook, LinkedIn and Instagram — into your day-to-day work.
Featured Presenter:
Robert Bochnak
Robert Bochnak; On-Demand


On-Demand Webinar

Embrace the Culture and Technology
On-Demand Webinar

Category: Social Media

The key to successfully using social media to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments.
Photo of Bernie Borges
Featured Presenter:
Bernie Borges
Bernie Borges; On-Demand


On-Demand Webinar

Defending Your Brand From Social Media Hijackers
On-Demand Webinar

Category: Social Media

Sponsored by the PRSA Global Affairs Committee. Experts in the new crisis management techniques will discuss how corporations, NGOS, governments, celebrities and others can be subject to social media brandjacking, and how to regain control of the narrative around their brand.
Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand


On-Demand Webinar

Editorial Coverage Moves the Needle
On-Demand Webinar

Category: Social Media

Examine the impact of technologies on human behavior and how Google, mobile phones and video increase visibility of editorial coverage and press releases.
Photo of Serena Ehrlich
Featured Presenter:
Serena Ehrlich
Serena Ehrlich; On-Demand


On-Demand Webinar

Entertainment & Sports Section
How PR Suits Up and Takes a Lesson Out of Sports and Social Media’s Playbook
On-Demand Section Webinar

Category: Social Media

Discover what the sports industry can do to create an innovative, experiential and creative community for PR professionals and educators. This webinar will showcase some of the current trends, best practices and applications.
Featured Presenter:
Karen Freberg, Ph.D.; On-Demand


On-Demand Webinar

How to Use News to Tell Your Story
On-Demand Webinar

Category: Social Media

Learn how to fully integrate your newsroom, providing and utilizing all aspects of social media. You will see best-in-class examples from companies and how they are effectively leveraging their social newsroom to extend their content and distribution beyond the status quo.
Photo of Steve Momorella
Featured Presenter:
Steve Momorella; On-Demand


On-Demand Webinar

Public Affairs and Government Section
Are You Connecting with Opinion Leaders and Influence Leaders in Your Industry?
On-Demand Section Webinar

Category: Social Media

If successfully identified, online influencers can provide critical grassroots support for your organization advocacy efforts. Find out how to engage digital influencers to increase advocacy and enhance your brand’s reputation.
Photo of James Baril
Featured Presenter:
James Baril
James Baril; Stephanie Cameron; On-Demand


On-Demand Webinar

The Snapchat Tips, Tricks & Hacks That PR Pros Need to Know
On-Demand Webinar

Category: Social Media

During this hands-on session, Cathy Hackl, a nationally recognized, live video expert/consultant, and Lisa Buyer, published author of “Social PR Secrets,” will demystify one of the hottest social media platforms available to storytellers and brands today.
Cathy Hackl; Lisa Buyer; On-Demand


On-Demand Webinar

Corporate Communications Section
How to use data and create experiences to take your social media strategies to the next level in 2017 and beyond
On-Demand Webinar

Category: Social Media

Whether you’re B2B or B2C, social media continues to play an important role in corporate communications today and is ever changing. From shifting audience behaviors and new channel introductions to changing technologies and algorithms, corporate communicators must be in the know and understand the implications to help their organizations craft strategies and content to ensure they are achieving the desired result. During this webinar, attendees will gain practical advice they can start leveraging now and in the new year to up their social media game.
Photo of Serena Ehrlich
Featured Presenter:
Serena Ehrlich
Serena Ehrlich; Colin Burns; On-Demand


On-Demand Webinar

Takeaways for PR Pros
On-Demand Webinar

Categories: Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights.
Lauren E. Doyle, APR; Chris Scully; On-Demand

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