Media Relations: Public Relations Training

Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
June 22, 2017 | Workshop | Chicago, Ill.
Categories: Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets. Malayna Evans, Ph.D.; In-Person
Working Smarter, Not Harder, in the Digital World
June 23, 2017 | Workshop | New York, N.Y.
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
In this full-day workshop you’ll learn how to map social PR goals to your business goals for valid program and campaign metrics, and how to streamline and leverage resources to optimize your day-to-day work, even on a shoestring budget. You’ll receive hands-on training in designing and managing fast-moving digital events through a behind-the-scenes look at a live Twitter chat, and find out how to integrate traditional and digital PR that supports organizational objectives, maximizing your resources for better bottom line results. Shonali Burke, ABC; In-Person
Turn lame-ass quotes into scintillating sound bites
Sept. 13, 2017 | Webinar, On-Demand Available Sept. 20 through Oct. 4
Categories: Media Relations, Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
Learn how to transform your quotations from bleh to brilliant. Ann Wylie; Live Online
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
Sept. 14–15, 2017 | Workshop | New York, N.Y.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
How to Build Great Relationships With Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients
On-Demand Webinar
Category: Media Relations
Included with PRSA Membership.
Our panel of journalists will cover best practices for engaging media, personal communications preferences, and story interests and beats, as well as how to build those elusive “relationships” that we all seek. Sandra Fathi; Martin Bryant; Jason Perlow; Mark Sullivan; On-Demand
From Content to Resources
On-Demand Webinar
Category: Media Relations
Included with PRSA Membership.
From corporate press releases to blog posts to specialized, industry stories and articles, the duty of the digital newsroom is to house and distribute a manifold of desired and trusted, brand-created content. Learn how to enhance your digital newsroom, strengthen SEO and solidify thought leadership within the industry. Ibrey M. Woodall; On-Demand
Improve Your Effectiveness as a Media Coach and Trainer
On-Demand Webinar
Category: Media Relations
Included with PRSA Membership.
If you coach or train spokespersons, executives and managers for media interviews, presentations, or testimony, this program will provide some useful new tools, techniques and insights. James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; On-Demand
Takeaways for PR Pros
On-Demand Webinar
Categories: Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights. Lauren E. Doyle, APR; Chris Scully; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty. Stephen Dupont, APR; On-Demand

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