Measurement & ROI: Public Relations Training
Training programs identify how to determine research methods, set goals and quantifiable objectives, and understand measurement metrics and key performance indicators, and ultimately determine return on investment of public relations activities.
Use Measurement and Evaluation to Take Client Satisfaction to the Next Level
On-Demand Section Webinar
Measurement & ROI
As clients and agencies seek more tangible outcomes from their public relations investment, it's more important than ever for practitioners to deliver credible results that prove their value. Turn measurement into insights and add further value to your client relationships.
Lauren E. Doyle, APR; Chris Scully;
Takeaways for PR Pros
Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights.
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