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Measurement & ROI: Public Relations Training

Training programs identify how to determine research methods, set goals and quantifiable objectives, and understand measurement metrics and key performance indicators, and ultimately determine return on investment of public relations activities.


March 28 Tue.

From Technology to SEO to Data Analytics to Multi-Media
March 28, 2017 | Webinar, On-Demand Available April 4

Categories: Measurement & ROI, Social Media, Techniques & Tactics

Takeaway tips from the experts on how to improve your toolkit in: verifying sources, utilizing influencers, managing reputations, analyzing data, improving your SEO skills and incorporating the latest multimedia.
Ryan Williams; Lauren E. Doyle, APR; Sean Parker; Live Online


April 13 Thu.

Counselors Academy
April 13, 2017 | Section Webinar, On-Demand Available April 20

Category: Measurement & ROI

This webinar will explore the current landscape of media measurement in a consolidated view to help benchmark current programs.
Featured Presenter:
Johna Burke; Live Online


June 8 Thu.

A PRSA | Institute for Public Relations Measurement Commission Partnership Webinar
June 8, 2017 | Webinar, On-Demand Available June 15

Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics

This webinar will explore the perspectives of corporate, agency and research consultancy as panelists share their experiences enabling more fully integrated business public relations, marketing and business decision-making.
Photo of Mark Weiner
Featured Presenter:
Mark Weiner; Jackie Matthews; Allan Dib; Live Online


On-Demand Webinar

Counselors Academy
Use Measurement and Evaluation to Take Client Satisfaction to the Next Level
On-Demand Section Webinar

Category: Measurement & ROI

As clients and agencies seek more tangible outcomes from their public relations investment, it's more important than ever for practitioners to deliver credible results that prove their value. Turn measurement into insights and add further value to your client relationships.
Featured Presenter:
Johna Burke; On-Demand


On-Demand Webinar

Takeaways for PR Pros
On-Demand Webinar

Categories: Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights.
Lauren E. Doyle, APR; Chris Scully; On-Demand

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