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Measurement & ROI: Public Relations Training

Training programs identify how to determine research methods, set goals and quantifiable objectives, and understand measurement metrics and key performance indicators, and ultimately determine return on investment of public relations activities.


May 16 Tue.

Employee Communications Section
How to Build a Robust IC Measurement Plan Without Breaking the Bank
May 16, 2017 | Webinar, On-Demand Available May 23

Categories: Measurement & ROI, Social Media, Techniques & Tactics

This session outline the do’s and don’ts for meaningful measures and detail how to go “beyond the click-thrus” to hone in on the measurements that matter.
Photo of Angela Sinickas, ABC, IABC Fellow
Featured Presenter:
Angela Sinickas, ABC, IABC Fellow; Live Online


June 6 Tue.

June 6, 2017 | Webinar, On-Demand Available June 13

Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics

In this webinar, Googler, Adam Singer will explain how PR people can become more strategic, understand complex metrics and use data to your advantage.
Photo of Adam Singer
Featured Presenter:
Adam Singer; Live Online


June 8 Thu.

A PRSA | Institute for Public Relations Measurement Commission Partnership Webinar
June 8, 2017 | Webinar, On-Demand Available June 15

Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics

This webinar will explore the perspectives of corporate, agency and research consultancy as panelists share their experiences enabling more fully integrated business public relations, marketing and business decision-making.
Photo of Mark Weiner
Featured Presenter:
Mark Weiner; Jackie Matthews; Allan Dib; Live Online


Aug. 1 Tue.

Creating strategic PR programs using research, planning, implementation, and evaluation.
Aug. 1, 2017 | Webinar, On-Demand Available Aug. 8

Categories: Accreditation Preparation & Maintenance, Measurement & ROI, Techniques & Tactics

The magic -- of the research, planning, implementation, and evaluation (RPIE) strategy -- will you will be a better PR manager, your PR program will have a solid foundation, and you will be able to objectively measure your results.
Featured Presenter:
Gretchen Roufs, APR; Live Online


On-Demand Webinar

Takeaways for PR Pros
On-Demand Webinar

Categories: Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights.
Lauren E. Doyle, APR; Chris Scully; On-Demand


On-Demand Webinar

From Technology to SEO to Data Analytics to Multi-Media
On-Demand Webinar

Categories: Measurement & ROI, Social Media, Techniques & Tactics

Takeaway tips from the experts on how to improve your toolkit in: verifying sources, utilizing influencers, managing reputations, analyzing data, improving your SEO skills and incorporating the latest multimedia.
Ryan Williams; Lauren E. Doyle, APR; Sean Parker; On-Demand


On-Demand Webinar

Counselors Academy
On-Demand Section Webinar

Category: Measurement & ROI

This webinar will explore the current landscape of media measurement in a consolidated view to help benchmark current programs.
Featured Presenter:
Johna Burke; On-Demand

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