Leadership & Management: Public Relations Training

Programs provide insights and training for employee motivation, staff development, personal career management and internal communications, including message preparation from the C-Suite toward employees, the press and stakeholders. Programs also offer tips, case studies and best practices for running a public relations department or firm.

Aug. 3, 2017 | Webinar, On-Demand Available Aug. 10
Category: Leadership & Management
Included with PRSA Membership.
While the CEO sets the tone for the organization, change can only occur through support by the organization. Brad MacAfee; Angela Chitkara; Helen Shelton; Live Online
5 Tips for Developing Stronger Communication with Employees
Aug. 8, 2017 | Webinar, On-Demand Available Aug. 15
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
This webinar as we explore five ideas for developing your professional communication delivery with employees. Suzanne Updegraff; Live Online
How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal
Aug. 31, 2017 | Webinar, On-Demand Available Sept. 7
Categories: Branding, Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Even the most successful organizations must continually reinvent themselves, their solutions, and their PR + outreach strategies to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world – and effectively apply its most crucial success strategies and skills in context. Scott Steinberg; Live Online
Leverage Experts and Peers to Create Your Organization's Plan
Nov. 2, 2017 | Workshop | New York, N.Y.
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management
Bring your draft Reputation Management Plans (pre-work guidelines will be provided) and spend a full day getting direct input from two experts in the field (and architects of the PRSA Reputation Management Certificate Program) and your peers. Go home with a plan that is tailored to your organization’s unique challenges and that will ensure your success as a Reputation Champion. Anthony Johndrow; Loren-Christopher Schneid; In-Person
Independent Practitioners Alliance
How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace
On-Demand Section Webinar
Category: Leadership & Management
Included with PRSA Membership.
Gain a new approach that is helping professional services providers and small businesses grow more effectively by leveraging their scarce marketing resources. Linda Popky; On-Demand
Everyday Expectations
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Join us for this lively webinar as we discuss the challenges that we face each day as professional communicators. Panelists representing corporate, agency and association clients will offer insights gained on the front lines of public relations practice. Kirk Hazlett, APR, Fellow PRSA; Emmanuel Tchividjian; Jennifer Ortiz; Marlene Neill, Ph.D., APR; On-Demand
Become a More Influential Adviser
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Learn how to be more influential, more interesting, more memorable, more important, and how to have the kind of top-level relationships and access you would most like to have. Jim Lukaszewski has designed this webinar to help you understand what being strategic really means. James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; On-Demand
The Competitive Edge
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
As part of PRSA’s Diversity and Inclusion Month, our featured presenter Hugo Balta, senior director of multicultural content at ESPN, will discuss how diversity and inclusion provides you with the competitive edge to reflect the new mainstream population. Hugo Balta; Aerial Ellis; On-Demand
Financial Communications Section
Invest in Knowledge to Grow Opportunity
On-Demand Section Webinar
Category: Leadership & Management
Included with PRSA Membership.
Join this session with practitioners representing academia, investor relations, nonprofit and government for an informative discussion on financial literacy. You’ll become better positioned to serve as a trusted adviser in the C-suite or at the board table. Alexander V. Laskin; Matt Ragas, Ph.D.; Stacy Schubert; On-Demand

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