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Crisis & Reputation: Public Relations Training

Programs include managing relationships for crisis planning and response, reputation management, issues management, risk management, community relations, customer relations, corporate social responsibility, ethics and trust-related topics.


March 31 Fri.

Real-Time Solutions for Effective Response
March 31, 2017 | Course | New York, N.Y.

Categories: Crisis & Reputation, Social Media, Techniques & Tactics

Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


On-Demand Webinar

A View of Integrity, Ethics and Brand Protection
On-Demand Webinar

Category: Crisis & Reputation

Learn how to create a strategic communications plan that focuses on your organizational goals while still protecting your brand and public image.
Photo of Annie Skinner
Featured Presenter:
Annie Skinner
Annie Skinner; On-Demand


On-Demand Webinar

Public Relations at the Speed of Light
On-Demand Webinar

Category: Crisis & Reputation

The pressure to produce is enormous, and breaking a story that later trends is a major coup. Every organization’s communications plan needs to include a crisis component aimed squarely at “accidental trending.” In this webinar, you’ll learn how to regain control of your own message.
Photo of Katherine R. Hutt, APR, Fellow PRSA
Featured Presenter:
Katherine R. Hutt, APR, Fellow PRSA
Katherine R. Hutt, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Health Academy
An Inside Perspective From Corporate Communicators
On-Demand Section Webinar

Category: Crisis & Reputation

Hear a first-hand account of how the fluid situation prompted various communications decisions and actions. Speakers will share tools that were used to convey critical information to insure the safety of patients, staff, and visitors and to maintain continuity of operations.
Karen Lancaster; Frank Moorman; On-Demand


On-Demand Webinar

A Step-by-Step Process
On-Demand Webinar

Category: Crisis & Reputation

Learn a step-by-step process for crisis decision-making, how to break through barriers caused by stress, fear and resistance, forge consensus on crisis response strategies, and protect your organization’s reputation for the long term.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Develop Allies and Form Coalitions
On-Demand Webinar

Category: Crisis & Reputation

As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. Hear how to recruit allies and form coalitions as a means to influence more senior executives.
Nance Larsen, APR, Fellow PRSA; Bryan H. Reber, Ph.D.; Debra L. Bethard-Caplick, MBA, APR; Emmanuel Tchividjian; On-Demand


On-Demand Webinar

Travel & Tourism Section
Align the Right Message
On-Demand Webinar

Category: Crisis & Reputation

Senior communicators from the hospitality industry will share real-world case studies that will demonstrate how to create focused, carefully managed, and powerful responses during difficult situations and crises.
Photo of Heather Kirksey
Featured Presenter:
Heather Kirksey; Ashley Svarney; Charlene Chan; On-Demand


On-Demand Webinar

You Don’t Have to Be Big to Be Ready
On-Demand Webinar

Category: Crisis & Reputation

We’ve opened up two-way communications on every front, and any friction can spark a crisis. It’s become a complex area. Hear stories with actionable advice that enables clients to be prepared, react appropriately and move their organization beyond the crisis.
Featured Presenter:
John Martin McDonald; On-Demand


On-Demand Webinar

Entertainment & Sports Section
How to Effectively Manage the Court of Public Opinion Without Compromising Legal Strategy
On-Demand Webinar

Category: Crisis & Reputation

Drawing on real-world examples from some of the highest profile sports cases in recent years, this webinar will address the PR / legal dynamic and what a powerful force it can be when both sides are effectively working together.
Photo of Melinda Travis
Featured Presenter:
Melinda Travis; On-Demand

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