Crisis & Reputation: Public Relations Training

Programs include managing relationships for crisis planning and response, reputation management, issues management, risk management, community relations, customer relations, corporate social responsibility, ethics and trust-related topics.

May 10– June 28, 2017 | Live Online Course
Category: Crisis & Reputation
As Corporate Reputation Management has expanded into the realm of business strategy and corporate governance, communicators are seen as the go-to experts on the subject inside their organizations. To equip management-level communicators with best practices, an advanced perspective and resources to meet the C-suite’s changing expectations for Reputation Leadership, this brand-new professional development offering is designed as a certificate-of-completion program.

The live, online series of eight modules will launch on May 10, 2017 and run through June 28, 2017, airing consecutive Wednesdays from 3-4 p.m. EDT. All modules will be recorded so that participants can review them after the live date. Registrants will earn a certificate-of-completion and digital badge for their LinkedIn profile and resume.

Brochure
How to prepare for, survive, and rebuild after a crisis
Sept. 21, 2017 | Webinar, On-Demand Available Sept. 28
Categories: Branding, Crisis & Reputation
Included with PRSA Membership.
Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. Darius Maxwell Fisher; Live Online
Leverage Experts and Peers to Create Your Organization's Plan
Nov. 2, 2017 | Workshop | New York, N.Y.
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management
Bring your draft Reputation Management Plans (pre-work guidelines will be provided) and spend a full day getting direct input from two experts in the field (and architects of the PRSA Reputation Management Certificate Program) and your peers. Go home with a plan that is tailored to your organization’s unique challenges and that will ensure your success as a Reputation Champion. Anthony Johndrow; Loren-Christopher Schneid; In-Person
A View of Integrity, Ethics and Brand Protection
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Learn how to create a strategic communications plan that focuses on your organizational goals while still protecting your brand and public image. Annie Skinner; On-Demand
Public Relations at the Speed of Light
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
The pressure to produce is enormous, and breaking a story that later trends is a major coup. Every organization’s communications plan needs to include a crisis component aimed squarely at “accidental trending.” In this webinar, you’ll learn how to regain control of your own message. Katherine R. Hutt, APR, Fellow PRSA; On-Demand
Develop Allies and Form Coalitions
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. Hear how to recruit allies and form coalitions as a means to influence more senior executives. Nance Larsen, APR, Fellow PRSA; Bryan H. Reber, Ph.D.; Debra L. Bethard-Caplick, MBA, APR; Emmanuel Tchividjian; On-Demand
Travel & Tourism Section
Align the Right Message
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Senior communicators from the hospitality industry will share real-world case studies that will demonstrate how to create focused, carefully managed, and powerful responses during difficult situations and crises. Heather Kirksey; Ashley Svarney; Charlene Chan; On-Demand
You Don’t Have to Be Big to Be Ready
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
We’ve opened up two-way communications on every front, and any friction can spark a crisis. It’s become a complex area. Hear stories with actionable advice that enables clients to be prepared, react appropriately and move their organization beyond the crisis. John Martin McDonald; On-Demand
Entertainment & Sports Section
How to Effectively Manage the Court of Public Opinion Without Compromising Legal Strategy
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Drawing on real-world examples from some of the highest profile sports cases in recent years, this webinar will address the PR / legal dynamic and what a powerful force it can be when both sides are effectively working together. Melinda Travis; On-Demand

No public relations training matches your search criteria. Try searching all training.