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Crisis & Reputation: Public Relations Training

Programs include managing relationships for crisis planning and response, reputation management, issues management, risk management, community relations, customer relations, corporate social responsibility, ethics and trust-related topics.


May 10 – June 28

May 10– June 28, 2017 | Live Online Course

Category: Crisis & Reputation

As Corporate Reputation Management has expanded into the realm of business strategy and corporate governance, communicators are seen as the go-to experts on the subject inside their organizations. To equip management-level communicators with best practices, an advanced perspective and resources to meet the C-suite’s changing expectations for Reputation Leadership, this brand-new professional development offering is designed as a certificate-of-completion program.

The live, online series of eight modules will launch on May 10, 2017 and run through June 28, 2017, airing consecutive Wednesdays from 3-4 p.m. EDT. All modules will be recorded so that participants can review them after the live date. Registrants will earn a certificate-of-completion and digital badge for their LinkedIn profile and resume.

Brochure


May 22 Mon.

What to Do and Say to Create a Powerful Competitive Advantage
May 22, 2017 | Course | Chicago, Ill.

Categories: Communication Strategy, Crisis & Reputation

Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:
Helio Fred Garcia; Adam Tiouririne; In-Person


On-Demand Webinar

A View of Integrity, Ethics and Brand Protection
On-Demand Webinar

Category: Crisis & Reputation

Learn how to create a strategic communications plan that focuses on your organizational goals while still protecting your brand and public image.
Photo of Annie Skinner
Featured Presenter:
Annie Skinner
Annie Skinner; On-Demand


On-Demand Webinar

Public Relations at the Speed of Light
On-Demand Webinar

Category: Crisis & Reputation

The pressure to produce is enormous, and breaking a story that later trends is a major coup. Every organization’s communications plan needs to include a crisis component aimed squarely at “accidental trending.” In this webinar, you’ll learn how to regain control of your own message.
Photo of Katherine R. Hutt, APR, Fellow PRSA
Featured Presenter:
Katherine R. Hutt, APR, Fellow PRSA
Katherine R. Hutt, APR, Fellow PRSA; On-Demand


On-Demand Webinar

A Step-by-Step Process
On-Demand Webinar

Category: Crisis & Reputation

Learn a step-by-step process for crisis decision-making, how to break through barriers caused by stress, fear and resistance, forge consensus on crisis response strategies, and protect your organization’s reputation for the long term.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Develop Allies and Form Coalitions
On-Demand Webinar

Category: Crisis & Reputation

As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. Hear how to recruit allies and form coalitions as a means to influence more senior executives.
Nance Larsen, APR, Fellow PRSA; Bryan H. Reber, Ph.D.; Debra L. Bethard-Caplick, MBA, APR; Emmanuel Tchividjian; On-Demand


On-Demand Webinar

Travel & Tourism Section
Align the Right Message
On-Demand Webinar

Category: Crisis & Reputation

Senior communicators from the hospitality industry will share real-world case studies that will demonstrate how to create focused, carefully managed, and powerful responses during difficult situations and crises.
Photo of Heather Kirksey
Featured Presenter:
Heather Kirksey; Ashley Svarney; Charlene Chan; On-Demand


On-Demand Webinar

You Don’t Have to Be Big to Be Ready
On-Demand Webinar

Category: Crisis & Reputation

We’ve opened up two-way communications on every front, and any friction can spark a crisis. It’s become a complex area. Hear stories with actionable advice that enables clients to be prepared, react appropriately and move their organization beyond the crisis.
Featured Presenter:
John Martin McDonald; On-Demand


On-Demand Webinar

Entertainment & Sports Section
How to Effectively Manage the Court of Public Opinion Without Compromising Legal Strategy
On-Demand Webinar

Category: Crisis & Reputation

Drawing on real-world examples from some of the highest profile sports cases in recent years, this webinar will address the PR / legal dynamic and what a powerful force it can be when both sides are effectively working together.
Photo of Melinda Travis
Featured Presenter:
Melinda Travis; On-Demand

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