Essential Communication Skills for Leaders

The Digital Edition


Availability
This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Leadership & Management, Social Media, Techniques & Tactics, Writing

Successful leaders are great communicators who use a variety of oral, written and nonverbal communication skills to inspire employees, attract and retain customers, secure investors and manage operations.

Those essential communication skills haven’t changed, but technology has forever changed the expectations for leadership communication. Trust in institutions and their leaders is at an all-time low, and the 24-hour news cycle means leaders must communicate quickly and decisively — often in media they aren’t familiar or comfortable with.

Technology has also given leaders more tools to communicate with internal and external stakeholders. Used correctly, these tools can help leaders provide more timely and relevant information – and extend their thought leadership well beyond their local communities.

In this fast-paced workshop, you’ll learn how technology impacts leadership communication, the digital communication skills every leader must have, and how you can work with leaders to effectively use digital channels for:

•  Communicating context, vision, strategy and structure.
•  Building strong internal and external networks.
•  Connecting with clients, customers and donors.
•  Managing a remote workforce.
•  Engaging stakeholders in two-way communication.
•  Communicating authentically.

This workshop is designed for executives and emerging leaders, and the PR professionals who counsel them.

Presenter

Blythe Campbell, APR, President, Blythe Campbell Communications

Photo of Blythe Campbell, APR

Blythe Campbell, APR, has worked for eight different CEOs and their senior leadership teams, providing communications counsel for everyday operations, mergers and acquisitions, and crises – big and small. She’s earned the trust of senior leaders as she helps them adjust to the changing expectations for leadership communication and the proliferation of digital channels. After a 30-year career in the engineering, telecommunications, energy, finance and nonprofit sectors, Campbell founded a training and consulting practice focused on essential communication skills for executives and emerging leaders.

     

Accreditation

Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.