Essential Communication Skills for Leaders

The Digital Edition


Availability
Nov. 9, 2018 9 a.m.–5 p.m. PST
Courtyard Marriott Portland Downtown/Convention Center
Portland, Ore.
Full Price: $715
Members: $615

Categories: Leadership & Management, Social Media, Techniques & Tactics, Writing

Successful leaders are great communicators who use a variety of oral, written and nonverbal communication skills to inspire employees, attract and retain customers, secure investors and manage operations.

Those essential communication skills haven’t changed, but technology has forever changed the expectations for leadership communication. Trust in institutions and their leaders is at an all-time low, and the 24-hour news cycle means leaders must communicate quickly and decisively — often in media they aren’t familiar or comfortable with.

Technology has also given leaders more tools to communicate with internal and external stakeholders. Used correctly, these tools can help leaders provide more timely and relevant information – and extend their thought leadership well beyond their local communities.

In this fast-paced workshop, you’ll learn how technology impacts leadership communication, the digital communication skills every leader must have, and how you can work with leaders to effectively use digital channels for:

•  Communicating context, vision, strategy and structure.
•  Building strong internal and external networks.
•  Connecting with clients, customers and donors.
•  Managing a remote workforce.
•  Engaging stakeholders in two-way communication.
•  Communicating authentically.

This workshop is designed for executives and emerging leaders, and the PR professionals who counsel them.

Presenter

Blythe Campbell, APR, President, Blythe Campbell Communications

Photo of Blythe Campbell, APR

Campbell, APR, is a senior communications professional with more than 30 years of experience in the telecommunications, finance, energy, engineering, government, and nonprofit sectors. Campbell has worked for eight different CEOs as a member of the executive team.  She has presented at regional and national conferences, led workshops, and been a luncheon presenter for civic and industry groups. Her feature articles have appeared in local, regional and national publications. Since 2017, Campbell has been an author, speaker, trainer, coach and consultant, specializing in essential communication skills for executives and emerging leaders. She’s the author of the upcoming book, “Executive Ghostwriting.”

     

Accreditation

Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.