Essential Communication Skills for Leaders

The Digital Edition

Nov. 9, 2018 9 a.m.–5 p.m. PST
Courtyard Marriott Portland Downtown/Convention Center
Portland, Ore.
Full Price: $715
Members: $615

Categories: Leadership & Management, Social Media, Techniques & Tactics, Writing

Successful leaders are great communicators who use a variety of oral, written and nonverbal communication skills to inspire employees, attract and retain customers, secure investors and manage operations.

Those essential communication skills haven’t changed, but technology has forever changed the expectations for leadership communication. Trust in institutions and their leaders is at an all-time low, and the 24-hour news cycle means leaders must communicate quickly and decisively — often in mediums they aren’t familiar or comfortable with.

Technology has also given leaders more tools to communicate with internal and external stakeholders. Used correctly, these tools can help leaders provide more timely and relevant information – and extend their thought leadership well beyond their local communities.

In this fast-paced workshop, you’ll learn how technology impacts leadership communication, the digital communication skills every leader must have, and how you can work with leaders to effectively use digital channels for:

•  Communicating context, vision, strategy and structure.
•  Building strong internal and external networks.
•  Connecting with clients, customers and donors.
•  Managing a remote workforce.
•  Engaging stakeholders in two-way communication.
•  Communicating authentically.

This workshop is designed for executives and emerging leaders, and the PR professionals who counsel them.


Blythe Campbell, APR

Photo of Blythe Campbell, APR

Blythe Campbell, APR, has been ghostwriting for CEOs and other senior leaders during a 30-year career in communications and marketing. She’s written memos, opinion pieces, letters to the editor, legislative testimony, white papers, speeches and more — both as a freelancer and in a corporate setting. Campbell has experience in the engineering, telecommunications, energy and finance industries.Campbell founded Northrim Bank’s Alaskanomics blog ( and is now an occasional guest author. She’s chaired and presented at national telecommunications conferences, led marketing workshops, and been a luncheon presenter for civic and industry groups.



Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.