Get More Media Coverage: Quick Changes to Outreach that Yield Big Results


Availability
On-Demand, available until Nov. 13, 2019
Recorded Nov. 6, 2018

Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media

Get More Media Coverage: Quick Changes to Outreach that Yield Big Results

Participants of this webinar will learn:

  • Why many current "strategies" aren't strategies at all, but temporary tactics that will succumb to those with bigger budgets
  • Two real strategies that have and always will endure
  • Why most PR pros are spinning their wheels pitching the wrong outlets
  • How to dig deeper into the "stories" your company or clients give you to find the real news
  • The one area where most PR pros give up to soon, which happens to be the biggest  differentiator in media relations success

Presenter

Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is the trainer and coach PR professionals turn to when they want to improve their media relations results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.

  

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.