Writing for Diverse Audiences

Things to Consider Before You Press the Send Key



Hosted by the New Professionals Section.

Availability
On-Demand, available until Aug. 9, 2017
Recorded Aug. 2, 2016
Full Price: $200
Members: Free!

Category: Communication Strategy

Content creation is central to where PR is going. Since our nation consists of a mixture of many different cultures and ethnicities, we as PR professionals have to first have a clear understanding of who we are reaching and the cultural nuances that may impact the messaging. This webinar will highlight best practices when trying to reach diverse audiences.

Participants will:

  • Develop an increased understanding of cultural sensitivity.
  • Learn how to consider tone when communicating with multicultural audiences.
  • Evaluate how to choose the right message for the right audience.

Presenter

Jade Stevens, account supervisor, LAGRANT COMMUNICATIONS

Photo of Jade Stevens Stevens is an account supervisor at LAGRANT COMMUNICATIONS, an integrated marketing communications firm that specializing in targeting the African American, Hispanic and LGBT consumer markets. Jade is the lead for Verizon and has developed culturally sensitive award-winning campaigns for clients including Northwestern Mutual and Covered California, among others.

Accreditation

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.