Color Them Fascinated

Rivet Readers with Juicy Details


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Category: Techniques & Tactics

Fun facts and juicy details might seem like the Cheez Doodles and Cronuts of communication: tempting, for sure, but a little childish and not particularly good for you. Not so! Concrete details are more like salad dressing and aioli — the secret sauces it takes to get the nutritious stuff down. Call it “The Vividness Effect.” It’s been proven in the lab again and again: colorful details communicate better than dry, abstract information. Indeed, readers are more likely to understand and remember vivid details than dry abstractions. One study even showed that colorful details like Darth Vader toothbrushes can change people’s minds. In this session, you’ll learn how to rivet readers with juicy details. Specifically, you’ll learn how to: 

  • Show and Tell: Help readers understand your big ideas by way of your specific details.
  • Play it SAFE: Six ways to add color to your message.
  • Write like a roller coaster: Are you losing them in the middle? Test your message so you can spot and fix the boring parts.
  • Write to be read: Where to sprinkle “gold coins” throughout your message to keep readers engaged.
  • Go from blah to brilliant in 15 minutes or less: Quick ways to add concrete detail to even the most tedious topics.

Presenter

Ann Wylie, president, Wylie Communications

Photo of Ann Wylie Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

Accreditation

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