Category: Techniques & Tactics
Prose is architecture, Ernest Hemingway famously said. It’s not interior design.
So: Are you building a compelling foundation for your PR pieces? Or are you still using structural techniques you learned when you were 19?
Here’s the bad news: The story structure you’re using today probably isn’t helping you get the word out via media relations. In fact, the traditional news structure reduces readership, understanding, sharing and engagement and — according to a study by The Poynter Institute — does “not work well with readers.”
Here’s the good news: In this webinar, you’ll learn to use a structure that’s been proven in the lab to grab readers’ attention, keep it for the long haul and leave a lasting impression.
Specifically, you’ll learn how to:
Ann Wylie, president, Wylie Communications
Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
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