PR TechTalk: Key Infrastructure Tools and How We’re Using Them



Hosted by the Independent Practitioners Alliance.

Availability
This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Emerging Trends

Piggybacking on PRSA’s editorial theme in ComPRehension blog this month, New Technologies (best tech for PR Pros,) we thought we’d have a panel discussion on a relatively new tool among PR infrastructure tools, Iris PR Software.  It can be described as a CRM tool (customer relationship management) for the PR community, which is a super cool and important idea.  This session will help you understand why.  

We've also invited Michelle Olson to return to talk in greater depth about the key tools she mentioned last month in our “growing your business” panel, and also because in her presentation we learned that she is an Iris user!

Our panelists will be covering benchmarking and measurement, as well as managing those all-important 1:1 media contacts.  We’ll cover a handful of tools so as to really give you a good idea of their use, and then we’ll provide you with links to those in our follow up IPA blog.  This program promises to be a real interesting hour – be ready to take notes!

Presenters

Michelle Olson, APR, general manager, Fingerpaint

Photo of Michelle Olson, APR

Michelle built and ran Olson Communications for 13 years before selling it in 2014 to Fingerpaint, a New York-based advertising agency. She is the general manager of Fingerpaint’s Arizona office, where she leads the public relations practice throughout the company while growing all disciplines in the West. She has expertise in real estate, retail, hospitality/tourism, healthcare and environmental sustainability. Michelle focuses her client work on strategic planning, media relations, public involvement and crisis communications, and has handled numerous high-profile projects. She is a past president of the Phoenix Chapter of the Public Relations Society of America (PRSA) and is a past chair of PRSA's Counselors Academy. In 2003, Michelle was recognized by the Phoenix Chapter of PRSA with the prestigious Percy Award for her achievements in the public relations industry.

Aly Saxe, CEO and founder, Iris PR Software

Photo of Aly Saxe

Aly Saxe is a recovering PR agency owner and now the CEO and founder of Iris PR Software. A PR industry veteran, Saxe started Ubiquity PR in 2007 when she saw a tech boom emerging in the Phoenix, Arizona, market. Ubiquity grew to have clients all over the world and carved out a niche with B2B tech companies. Iris, the first SaaS platform designed specifically for PR, was born out of Ubiquity PR when Saxe had enough of the chaos. Her agency used a myriad of documents, spreadsheets and emails to manage its day-to-day activities. Unfortunately, opportunities were still missed and PR measurement still fell short. Chaotic systems and a lack of visibility into her team’s performance pushed her over the edge. Iris was born and she hasn’t looked back since.